Creative Criminals

ASSS is a health organization in Canada. To raise intrest in pursuing a career in public health they’ve made, together with their agency Ig2 this interactive abri-bus billboard. When people would enter the bus-stop, they would hear a constant noice.. It was then up to them to find out what that noice was all about..

For the 20th anniversary this outdoor campaign was made by Prime TV, a russian agency. The visualisation was created that anyone sitting in the bus-stop was like he/she was sitting in a sofa.