Creative Criminals

Sweden was the first country in the world to let go of an official communication channel and hand it over to our citizens. Together with the Swedish Institute and Visit Sweden, they decided to break all branding principles and revolutionize the voice of a country. This idea combined with the (possible) PR-stunt with Sonja, a crazy citizen, posting crazy tweets, got this campaign an Grand Prix on Cannes.

Google Gives lets users attach a charitable donation to any email needing a response. When the recipient responds to the email, the donation is made.
Once again a genius campaign by Miami Ad School (Brooklyn)