FranceHow to re-launch Climacool with 14-19 year olds in France, when studies show that French teens don’t like running? Adidas found a cool way to do so. Each time a teen tries on Climacool shoes anywhere in France, he has a chance of being selected for a mission and experiencing an extraordinary race in his city.
United KingdomRemarkable campaign from Adidas and Chelsea F.C., one of the better soccer clubs in England. They made a video where they poured all star players with blue paint. At the end the spot says “Pre-order your shirt now. It’s blue what else matters?”. The result is an impressive commercial featuring players such as John Terry, David Luiz, Fernando Torres and Juan Mata.
United Kingdom‘Making History’ campaign highlight F.C Barcelona star Lionel Messi beating Gerd Muller ‘s long-standing goals record in a calendar year.
Finlandadidas NEO is taking window shopping to a new level with an interactive digital window concept that connects to your smartphone. Now it is possible to shop at the store after hours.
United Kingdom16 days of the Olympics Games are finished, and the organising country, Great Britain has conquered 65 medals. Great excuse to make a feel-good ad with some of the British stars. Together they’re singing “Don’t stop me now” from Queen. Featuring David Beckham, Sir Chris Hoy, Jessica Ennis, Victoria Pendleton, Louis Smith and Pete Reed.
JapanAdidas Japan comes up with alternative use for footwear in this crazy promotion for its adizero running shoe. A super fast sprinter is pit against a fashion lineup in a highly unusual speed test, the winner gets an unexpected bonus.
USAGame on, Nike and Adidas. Greenpeace is calling out to see which one is stronger on the flats, quicker on the breaks, turns faster and plays harder at a game called ‘Detox’: Who willl be the first to take action and eliminate hazardous chemical discharges from their supply chain? Who will be the champion of a toxic-free future?
Adidas is set to launch a massive global advertising campaign created by Montreal agency Sid Lee. Adidas Canada president Steve Ralph described the “All Adidas” campaign—which will debut in more than 100 countries as a “one-brand anthem” that will promote each of the athletic apparel company’s three product lines: Performance, Originals and Style. The video features Derrick Rose, Lionel Messi, Katy Perry and Dwight Howard.
USAThis is a commercial for Adidas written by Jason Colvin. It is called “Winning is Easy” and the story is about a boy who perseveres through physical abuse from an alcoholic father, growing up to be as aspiring Olympian in track and field. His interest in running is sparked by a chance discovery of an abandoned pair of adidas running shoes.
After this years’ World Football Championship, EURO 2012 is coming closer for all participants. Spain is prepared and wants to conquer the Cup as well. Because in Spain everything has to be done in style, they launched their new jerseys.. and how!
(Featuring David Villa, Alonso and Fernando Llorente)
Company: Adidas
Country: 
Spain