Creative Criminals

To launch their new range of frozen yoghurt Cloud 9 tried to impress an audience of young urban foodies. And there is no way to impress them more than by freezing their yoghurt 50.000 feet in the sky.

First changes everything is the tagline of this New Era campaign. Inspiring people to say hello to each other by a simple gesture. The unique atmosphere of this commercial sketches a very dark, yet friendly world.

Kiss FM, is an important rock and roll radio station based in Sao Paulo, Brazil. JWT developed and implemented a turnstile that only allowed people passing through when they’ve done the famous rock and roll sign of the horns.

Evian, the Danone water brand, is back again with one of their baby commercials. This one was released this afternoon, it’s not as strong as the skating babies back in 2009, but it’s definitely entertaining.

The shoulder poke is used to communicate Volkswagen’s Side Assist in the most simple way. To explain the technology that warns drivers of the presence of a vehicle in their car’s blind spot, they tapped pedestrians on the shoulder. By doing this they were warned that someone was about to pass them. Finally, they handed out the flyer with the message “A signal when you don’t see anything”.

This very emotional advert for St John Ambulance will definitely make you think twice about life. The commercial depicts a man and his fight against cancer, sadly ending in an ambulance.

This is one of the funniest commercials we’ve seen in a while. The copy fits the images in a sublime way with a big wink to society. Bringing it all together with the tagline: “You can take the man out of the city, but you can’t take the city out of the man.”

We are not really sure what’s so appealing about this commercial, there is definitely a good dose of humour in it, but besides that it has absolutely nothing to do with cars whatsoever.

Say hello to the world’s largest message in a bottle. The bottle is 8 meters long and is filled with a 12 square meter letter and a case of Solo (of course). Object: To let the wind and ocean currents decide who gets to taste the world’s best soda. And the fans can guess where it will end up at.

Vodafone is introducing Vodafone Red with unlimited talk and text in this stunning commercial with the theme, Good things should last forever. The transitions between every scene are simply perfect, creating just the right atmosphere for an advert not easily forgotten.