Creative Criminals


66°NORTH: Jacket

Posted by Sander Janssen - Category: TV & Cinema Film

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This commercial is just amazing. A guy walks to a bus stop while it’s freezing and finds this weird guy waiting there as well. Eventually he ends up with him chilling next to a fireplace in long underwear.


Kmart: Ship my pants

Posted by Sander Janssen - Category: TV & Cinema Film
  • Company: Kmart
  • Agency: Unknown
  • Country: USA USA

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This commercial is after a few weeks already one of the most shared ads of 2013. And there is surely a good reason for that. In this Kmart ad, people are telling stories about their experiences of shipping Kmart products. It is funny as hell.


AXA: Crazy driver on a market day

Posted by Sander Janssen - Category: TV & Cinema Film

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Bad drivers cost people a lot, this is something everyone agrees on. In this spot you see the adventures of a bad driver on a market day. In the end a banner reveals: “Nobody wants to pay for bad drivers. AXA rewards good drivers”. The driver is in fact the best female stunt driver of the Netherlands.


Johnson & Johnson: For all you love

Posted by Sander Janssen - Category: TV & Cinema Film

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Love is the reason you care. For all the things in your life, that make life worth living. A strong copy with very beautiful shots and Sweet Child o’ Mine from Guns N’ Roses as the soundtrack can’t really go wrong.


Come 4: The Lover

Posted by Sander Janssen - Category: TV & Cinema Film

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Well this is definitely something we’ve never seen before. A commercial which is pro-prostitution, and on top of that, really works. A guy describes his habits of visiting prostitutes, after a while you get to see a face behind the voice, and it will definitely blow you away.


New Era Cap: First changes everything

Posted by Sander Janssen - Category: TV & Cinema Film

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First changes everything is the tagline of this New Era campaign. Inspiring people to say hello to each other by a simple gesture. The unique atmosphere of this commercial sketches a very dark, yet friendly world.


Kiss FM: The turnstile of rock

Posted by Sander Janssen - Category: Ambient
  • Company: Kiss FM
  • Agency: JWT
  • Country: Brazil Brazil

1 comment

Kiss FM, is an important rock and roll radio station based in Sao Paulo, Brazil. JWT developed and implemented a turnstile that only allowed people passing through when they’ve done the famous rock and roll sign of the horns.


Evian: Baby & Me

Posted by Sander Janssen - Category: TV & Cinema Film

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Evian, the Danone water brand, is back again with one of their baby commercials. This one was released this afternoon, it’s not as strong as the skating babies back in 2009, but it’s definitely entertaining.