Creative Criminals

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Dove: Women’s shampoo

Posted by Sander Janssen - Category: TV & Cinema Film

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Make sure you turn on the subtitles before you watch this ad, unless you speak Portuguese that is. And prepare yourself for an utterly absurd commercial. This guy washed his hair with women’s shampoo and the strangest thing happened.


Missing Children: The invisible flyer

Posted by Sander Janssen - Category: Ambient, Direct Marketing

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An average of 3 kids disappear in Argentina every day. Unfortunately, people don’t really get involved with the problem. Thanks to a quite particular flyer, thousands of people opened their eyes.


National Collegiate Athletic Association: support

Posted by Sander Janssen - Category: TV & Cinema Film

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Making an advert for an athletic association isn’t that easy. But with this commercial they’ve managed to do this in their very own way, with a lot of humor. Imagine an athletic association as a marching band, a spirit squad or a mascot, just know they’re always there for student athletes. Definitely check out the second commercial after the jump, both of them tie together perfectly.


Domtar: SXSW interactive hotspot

Posted by Sander Janssen - Category: Ambient

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SXSW is one of the largest interactive festivals in the world, it’s the perfect place to launch a new cutting-edge wireless hotspot. Wireless is taken pretty literally in this hotspot where only paper ‘devices’ are allowed. And people loved it.


Corona: Drink responsibly

Posted by Sander Janssen - Category: TV & Cinema Film
  • Company: Corona
  • Agency: JWT
  • Country: Spain Spain

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It’s no surprise that blurry vision is a side effect of alcohol. By editing the first minute and a half of a film, so that the clip appears blurry. The tension amongst the viewers is obvious, until everything comes together into one clear message “Drink Responsibly”.


Melbourne Comedy Festival: You’re not funny

Posted by Sander Janssen - Category: TV & Cinema Film

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This woman went to the Melbourne International Comedy Festival, and it made her realize something. Her husband isn’t funny at all, even though he has been claiming this for years now. Well, maybe her husband isn’t that funny, but this commercial definitely is.


Samsonite: Enjoy every second

Posted by Sander Janssen - Category: TV & Cinema Film

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Because Samsonite is there to take care of your belongings, you are able to enjoy your travel moments without any luggage mishaps. This commercial focusses on these moments and captures them in a beautiful way.


A Child is Missing Alert: Playtime’s over

Posted by Sander Janssen - Category: TV & Cinema Film
  • Company: A Child is Missing Alert
  • Agency: Ripple Branding Company, Miami
  • Country: USA USA

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This commercial just blew our minds. Two little girls are playing nice and peaceful, while a narrator tells the story about children going missing., but then the story takes a turn for the worse.


Dove: Thought before action

Posted by Sander Janssen - Category: Direct Marketing, Online

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After years of celebrating real beauty and helping women find happiness in how they look, Dove decided to try something different. For the first time, they spoke directly to those responsible for manipulating our perception of beauty: art directors, graphic designers and photo retouchers. Doing this in a place only they could be reached, through Photoshop.