Creative Criminals


Comedy Central: Hawks

Posted by Sander Janssen - Category: TV & Cinema Film

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Comedy Central, the notorious American television channel, doesn’t make a lot of commercials. But when they do, they get it spot on. This commercial seems to be a very boring one, but the ending makes up for all of it. Typically Comedy Central.


Havana Club: Gap year

Posted by Sander Janssen - Category: Online
  • Company: Havana Club
  • Agency: Unknown
  • Country: Cuba Cuba

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Do you have any plans for 2013? Maybe you want to change them? Havana club can offer you a trip around the world for an entire year. The Havana Club Gap Year. Only one of you can win it, so go to the Havana club Facebook page and check out what you need to do to win this competition.


Be brave, be safe: Blind

Posted by Sander Janssen - Category: Online

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This is one of the most inspiring commercials released in the past few months. The boy in it has been skating since he was ten, but has been blind since the age of two. Can anyone be more brave than he is?


Sprint Drive First: Swarm

Posted by Sander Janssen - Category: Mobile, TV & Cinema Film
  • Company: Sprint Drive First
  • Agency: Unknown
  • Country: USA USA

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Texting while driving is one of the number one causes of car accidents. That’s why Sprint developed this app for your phone which blocks and replies to texts while you drive. And all of this is beautifully visualized in this commercial.


TopGear Magazine: Stick to the speed limit

Posted by Sander Janssen - Category: Print

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This visual is really smart. A child playing careless on the streets and drawing something with chalk. But if you look closer you see it’s an outline of a child’s body. Please drive carefully!


Royal London Society for the Blind: Technology

Posted by Sander Janssen - Category: TV & Cinema Film
  • Company: Royal London Society for the Blind
  • Agency: BBH, London
  • Country: United Kingdom United Kingdom

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People with disabilities want to be seen for who they are, and not for the machines they use to make life easier. This commercial narrated by Professor Stephen Hawking brilliantly illustrates the beauty of everyone. Let’s ‘join together and create technology for everybody’.


Farmers Insurance: University of farmers

Posted by Sander Janssen - Category: TV & Cinema Film
  • Company: Farmers Insurance
  • Agency: RPA
  • Country: USA USA

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Even better than getting insurance is knowing how to avoid accidents, or at least knowing what causes them. This is what the university of farmers teaches you, in an absurd and funny way.


Switzerland Tourism: Clocks

Posted by Sander Janssen - Category: TV & Cinema Film

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When you go on a vacation to relax you sure don’t want to be aware of the time. And how is this possible in Switzerland? The land of clocks? This commercial beautifully illustrates Switzerland’s efforts to make their tourists feel as relaxed as possible.


TAC Road Safety: A place to remember

Posted by Sander Janssen - Category: Media

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A 65m long table complete with 257 empty chairs sits as a grim reminder of this year’s road toll. Each empty place remembers a life lost on Victorian roads. As the road toll rises, chairs were added to the table. Over the time of the installation 6 chairs joined the table.


Virgin Atlantic: Flying in the face of ordinary

Posted by Sander Janssen - Category: TV & Cinema Film
  • Company: Virgin Atlantic
  • Agency: RKCR/Y&R
  • Country: United Kingdom United kIngdom

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What the hell is Virgin Atlantic thinking about themselves? The company is ran by superheroes? But besides that the commercial is pretty cool. Some great shots and good stories made it worth sharing.