Creative Criminals

Mentos came up with a new advertising campaign called ‘Stay Fresh’, which is a global ad campaign that runs on TV, print and outdoor. It shows a situation where a guy suddenly starts talking and acting like his dad.

Have you ever been in the situation where you needed a condom, but you couldn’t find it anywhere, and the other person is out of stock as well? Well now there’s a solution, called SOS Condoms. An app made by (who else) Durex.

‘Get Happy’ is the tagline for Volkswagen’s new advertising campaign during the Superbowl. The commercial features Dave, a guy from Minnesota, speaking Jamaican against his collegues. Some say it’s extremely funny, some say it’s racist. What do you think? The second video (click read more) gathers some internet hypes, such as the cat women and the angry baseball manager.

Beautiful cinema commercial shot in black and white, from Leica, a camera brand. The main character in the mini-documentary is the Leica itself, telling the story when it has been created, and taking the viewer through a few decades of history, passion and war.

Jeep means Off Road, and Off Road means dirty cars. And in Mexico City, a place with 3.5 million vehicles, there’re many with “The Jeep Spirit”, but they don’t know it yet.
So why not leaving them a message?

This film was shot downtown Oslo (Norway) to highlight one of the key innovations of Windows 8: Live Tiles. Showing the preview functionality of Live Tiles made for an evening to remember.

A man trapped inside a fake CGI city discovers a Toyota GT86 from the real world. He feels alive for the first time and decides to make his escape..
Brilliant commercial from Toyota UK!

A video created by Alex and Ben, two creative interns in the advertising industry seeking what everyone else in their position is: Employment! We can only endorse creative self-promo for youngsters in advertising. Good luck guys! See more on their website.

Every year over 1000 race horses die in the United States, as a result of the extreme pressure they are exposed to. They are part of a million dollar industry, driven by betting. The Berghs School of Communication in Stockholm thought of a way to make people aware of this problem with their concept ‘Death Bet’. Betting on which horse will die first..

Nice campaign from Toyota in South Africa. When people passed by a store that was normally empty, a whole installation was set up where the passerby’s could tweet, for a sweet. A whole chain reaction starts and in the end, they got a little present.