Creative Criminals

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AMRRIC: Uluruff

Posted by Sander Janssen - Category: TV & Cinema Film

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All of you who have been following us for a couple of years, probably saw this advertisement (SPOILER) for AMRRIC in 2010. AMRRIC is an independent group of veterinarians, academics, health and animal management professionals. This commercial has a pretty surprising plot turn, if you haven’t clicked on the spoiler that is.


Renault: Welcome South Africa to Argentina

Posted by Sander Janssen - Category: TV & Cinema Film

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Argentina welcomes South Africa for the first time to their country to play a game of rugby. They illustrate how beautiful their country is and how much the South Africans will fall in love with it. Or not?


Budweiser Budvar: Czech Girls

Posted by Rindert Dalstra - Category: Print

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The original Budweiser Beer , was founded in 1785 in Budweis, Czech Republic. The company began exporting to the US in 1871. In the U.S., Anheuser-Busch started using the Budweiser brand in 1876 and registered it two years later.

To promote the Czech non alcoholic beer, they great the following print advertisements with this tagline: “When the average Czech girl looks like this, who the hell needs alcohol. Budweiser Budvar non-alcoholic.”



Chipotle: Back to the Start

Posted by Sander Janssen - Category: TV & Cinema Film
  • Company: Chipotle
  • Studio: Quayola
  • Country: USA USA

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This commercial is based on Coldplay’s song ‘The Scientist’ performed by country music legend Willie Nelson. As a short film named ‘Back to the start’ it tells the story of Mexican restaurant Chipotle and their return to the roots of farming.


ISPCC: Growing Up

Posted by Sander Janssen - Category: TV & Cinema Film

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The ISPCC or the Irish Society for the prevention of Cruelty to Children made this intense and powerful spot. The acting performance by this child is superb, he is telling us why he wants to grow up. Don’t tell us this doesn’t take your breath away and makes you want to donate right away.


Ray Ban: Tomatino

Posted by Bert Callens - Category: TV & Cinema Film
  • Company: Ray Ban
  • Agency: Cutwater
  • Country: USA USA

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SLIM’s young directing duo ZCDC team up with Cutwater, San Francisco to tackle Ray-Ban’s newest campaign with a style that sets them apart. With seven short films hitting the web this week, these two have managed to stay true to their visual roots, focusing on films that are all about great storytelling..
Update: Check out all of the short videos after the jump.


Burgeranch: The hack campaign

Posted by Rindert Dalstra - Category: Online

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Burgeranch is an Israeli fast food chain and they launched a new burger deal called “combina”, which means that you get more for less money. Two campaigns were created, one official campaign driving users to an online quiz that was impossible to answer right and one that spread the word of how you could hack the quiz by changing details in the link.