Creative Criminals

Jenny Nyström was a painter and illustrator who is mainly known as the person who created the Swedish image of the jultomte on numerous Christmas cards and magazine covers. Akestom Holst and the Swedish Post made an interactive web page where the viewers could see the chrsitmas cards of Jenny Nyström in real life.

Pepsi created a system which made it possible for people who where blind to play a match of football. By placing a head- and smartphone on their heads, combined with 16 cameras giving the position of the other players and the ball, they could play football by hearing, not seeing..

This week the competition “Sweden’s safest hands” kicked off. A competition where we challenge people in Sweden to carry parcels as safe as the Swedish Post, by using their iPhones. If you “deliver” the digital parcel intact, before everyone else, you win the content. The content is delivered to the winner the very next day. Every day at 6 AM, 12 PM and 6 PM a new parcel is released in the app. 42 parcels in total. The competitors have 24 hours to deliver the parcel.

Download app here: http://bit.ly/qZL9ba

Ever seen a man go so far for his business. This man is an owner of an electronics store in STockholm. To fight its big competitors he decided to do something crazy and win him some free press. He swallowed a custom-made wireless soundsystem and then broadcasted the music. People could even request a song over the internet.
Crazy stunt, but it worked..

Swedish Post used “Sound of Green” interactive advertising campaign to raise awareness of their range of pre-franked parcels. The campaign was designed to tell people that it is possible to send almost anything over night with the green parcels. Eighty specific sounds were recorded by shaking eighty different parcelled objects. Visitors to the Sound of Green site, ljudetavvadsomhelst.se, were invited to guess what was inside each of the boxes judging from their sounds. The first to guess each box would have it sent to them overnight. Chances of winning were increased by improving the quality of sound, using a slider on the site, or asking a friend on Facebook.