Creative Criminals

Maes is Belgium’s second most popular beer but also Belgium’s 3rd most common surname. So since there is no joy in being second Maes beer gave a free barrel of Maes to all the people with the name Maes. They just had to sign up on Facebook, choose a pub and share the date – and their beer – with all of their friends. The campaign was created by TBWA and broke quite some records. The Facebook fanpage made it into the 6% most active pages worldwide, 1 out 20 Belgians visited the website and the amount of fans tripled in 1 day.

Yet another Heineken commercial in the ‘Open your world’ series; a series that always revolves around a slick, but sympathetic and playful James Bond-like character that has this way of dealing with exotic situations. To get people excited for the final of the Champions League – Heineken is official sponsor – we see Mr. Smooth in this director’s cut travel half the world to be there on time.

A phone call in the middle of the night: your best friend is in trouble. Would you go out and help him? Carlsberg tests some friendships. What would your friends do? Are they true mates?

Budweiser advertising at the 2013 Super Bowl includes “Brotherhood”, a television commercial featuring the Clydesdales horses. The newest foal in the Budweiser Clydesdale fold, just 7 days old during filming, stars as a horse that never forgets the bond developed with his trainer.

The taste and quality of a Schneider Beer could be summarized in a big secret: maturation time. Ogilvy & Mather Argentina and Schneider visualized that this maturation is the same that men need: conquering a blonde and a brunette, cheating on your girlfriend, sneaking out, etc.

This film takes a look at the painstaking process of deconstructing a Jack Daniel’s Tennessee Whiskey barrel and crafting it into a well designed and functional snare drum.

Nicely crafted print and poster work for Asia Pacific Breweries/Diagio from BBDO Proximity Singapore that shows the road to the top for a rock star. Tagline that goes along: Guinness: Made of More.

After Mickey Rourke and Hugh Hefner it’s time to ask Charlie Sheen to promote the Dutch beer Bavaria. This notorious Hollywood alcohol and drug user doesn’t really seem fit to promote a beer, we know, but in this case it’s for the alcohol free Bavaria.

The Johnnie Walker 1910 Commemorative Special Edition Bottle were produced to mark the launch of the Johnnie Walker House in Shanghai. The design, developed by creative agency LOVE and designed by Chris Martin, tells the story of Johnnie Walker’s epic journey from Scotland to China. Each bottle features a different section of the illustration, which has been applied in China’s traditional blue and white willow pattern colours.

We are not sure why this is a commercial for for Cognac, it could just as easy be one for Nike or Adidas. But that doesn’t change the fact that this commercial is beautifully directed.