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HP: Photo Ball

Posted by Bert Callens - Category: Ambient

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Have you ever went t a music festival? Well, chances are real that then you played with this giant ball, carried and pushed around by the crowd. Well HP came up with a great idea to put a photo camera inside the ball so everybody could be portrayed. In the ball a Wifi-antena was also installed so the video images could be streamed live on the big screens.


Volkswagen: Original Parts

Posted by Bert Callens - Category: Online

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For each succesfull video on Youtube, there is also poorly made imitations. Some of these copies has millions of views. Volkswagen sponsored some videos and put a banner in it saying “Don’t accept imitations, prefer original parts”. People clicking on the banner were sent to the original video.


Volkswagen: Outback Application

Posted by Bert Callens - Category: Online

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The interactive book tells the story of the most famous legend of the Brazilian folklore, the Saci.
During the adventure in the outback, the VW Space Cross plays with the character until it manages to captures it. Highly recommended for parents and children.


Gol Airlines: Valentine’s Flight Seat Challenge

Posted by Rindert Dalstra - Category: Online
  • Company: Gol Airlines
  • Agency: Almap BBDO
  • Country: Brazil Brazil

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During the Valentines’ weekend a series of images containing empty seats were uploaded on the company’s wall, without warning. The first users to see the images and comment the seat numbers won a pair of return tickets to any of GOL’s destinations.