Creative Criminals

During the Carnival in Rio de Janeiro, the high consumption of alcoholic drinks is the main responsible factor for the increase in traffic accidents. Drunk drivers are directly involved in the increase of 50% of fatal accidents during this time of the year. Antarctica’s , the most consumed beer brand and sponsor of the event, was to make its consumers arrive safely at home after drinking. Therefore they developed The Beer Turnstile..

A really smart idea to integrate ads onto a mobile device. You can’t avoid it, but you will surely love it. Hopefully other advertisers won’t abuse this idea with cheap annoying ads. The copy behind the campaign is pretty applicable to the idea: Unexpected events happen without warning. Make a Bradesco car insurance plan.

The Volkswagen delivery trucks have the right size for your needs. This slogan is perfectly illustrated by this delivery truck blended in in a supermarket.

Getty Images is an online archive of royalty free photo’s. To promote this stock photo resource a cool commercial was made which brings you in 873 images from love to bingo. Well, it shouldn’t have been a problem to find content to create this commercial.

Casa do Zezinho, an NGO in Brazil did this outdoor campaign “Half for Happiness” in partnership with two supermarket chains. Customers in the supermarket were given the opportunity to buy half-size fresh food products at full price, with 50% going to Casa do Zezinho. Foods were cut in half, processed and packaged with the help of children.

The Tiguan is the off-road car of Volkswagen. They want to promote the park assist and the build in camera. How they did it you have to watch for yourself otherwise the great idea is spoiled.

To promote the EPA Panamericana School of Art and Design two creative print advertisements were created by advertising agency AlmapBBDO, São Paulo in Brazil. Tagline that is written on the pen and pencil is: “It’s in your hands”.

Volkswagen Brazil recently sponsored one of the biggest music festival in Sao Paulo Brazil, the Planeta Terra Festival, where they decided to promote the Fox. Through a mashup of Twitter, Google maps and real world prize locations.

This time advertising agency AlmapBBDO made a amazing innovative banner ad for Gol Airlines. It challenges people to think about what it would be like to fly on your mobile phone. Users have to add their phonenumber into the ad and seconds later they got a love call with flight instructions as the page transforms into a flying game directly controlled by your phone.

This campaign made for Polar Beer is by the ad agency AlmapBBDO, Brazil. Rio Grande do Sul is the birthplace of Polar Beer, it also just happens to have two of Brazil’s most competitive soccer teams, arch rivals “Internacional” and “Grêmio”, so what would a beer brand do?