Creative Criminals

Last week was the international Alzheimer week wordwide. To make people aware of Alzheizmer, the most common cause of dementia, the Israeli Alzheimer Association and ACW Grey, launched this project. The target were people that went to the movie theater. When they sat down and the movie began, they saw a whole other title as they were supposed to see..

Alzheimer is a disease where over 120.000 Quebecers are suffering from. In the digital age, our memories are increasingly stored on hard drives and mobile devices. With this mobile campaign they want to show people what it is like to live, without any memories..

Remember the shocking ad Saatchi & Saatchi Paris once made for the AFA, the Association France Alzheimer? This is a new ad for the non-profit organization. It is less shocking as the other one, yet the message still remains..