In 58 countries, death penalty is still applied. 139 countries have abolished it. To fight those countries where it is still a penalty, Amnesty International (France) made this taking infomercial about their horrific practices.
As always, Amnesty knows how to nail the point.



Company: Amnesty International
Agency: TBWA, Paris
Country: France

This French TV commercial made for Amnesty International uses Matryoshka dolls to prove the Russia has charms but also has a lot of cruelties. The French sentence at the end roughly translates into the following: “Do not let the charm of Russia make us forget their heinous deeds.”



Company: Amnesty International
Agency: La Chose, Paris
Country: France

To raise awareness about the fact of many chinese prisoners are being tortured and executed, Amnesty International and Saatchi & Saatchi created a very impressive ambient campaign.
They gave two chopsticks, that when opened, seemed to be pencils as well.

Their instructions were:
1. Tuck under thumb and hold tightly.
2. Write the Chinese government to help end torture.
3. Don’t let human rights violations by the Chinese government give China a bad name.
4. Take further action at amnesty.org/china

Company: Amnesty International
Agency: Saatchi & Saatchi, New York
Country: USA

In this print campaign Amnesty International is proving the power of a signature can be enormous. In the upper part there is an analysis of the signature of Barack Obama, the president of the USA. On the bottom of the print you can read the powerful text: “Your signature says a lot about you. What describes you even more is what you sign.”
The execution though is not perfect, they could have played this out in a more illustrative way. The campaign only becomes clear after looking at the big size image (click on it to see this). We’ve even found a big mistake in the campaign: 2 should be capitals and 3 horizontals, not the other way around!



Company: Amnesty International
Agency: JWT Barcelona
Country: Spain

Amnesty International Portugal and Leo Burnett Iberia launched Tyrannybook, a social network dedicated to the surveillance of some of the world leaders who violate Human Rights the most. By building a global community of Human Rights defenders, this nonprofits organization aims to get more involved in the social networks during this year 2010.



Working together with Facebook, the users can update about the faults committed by those leaders against the well known and recognised Human Rights. Released by Amnesty, the profiles of the tyrants are updated both by the organization itself and by the users.



Company: Amnesty International
Agency: Leo Burnett, Iberia
Country: International

The military use of young children is still a big issue in many parts of the world. To catch people’s attention Amnesty International made this print advertisement of an extra extra small t-shirt with an army camouflage print on it that fit small children. You don’t expect to see a size XXS. Tag line that goes along is: stop child recruitment.



Company: Amnesty International
Agency: Upset!, Athens
Country: Greece

I always liked the ads made for non-profit organisations. The main advantage for them is that they can be really shocking without having to worry about the image of the company. This commercial for Amnesty International is shocking again. It gets a bit boring after a while, maybe they should have shortened it a little. But still it delivers the message great, and that’s what they want in the end. Off course you only want to see this ad once, after that it lost it’s catch.



Company: Amnesty International
Agency: Publicis, Ljubljana
Country: Slovenia

I haven’t posted this ad because the spot is really good, I just like the idea! Amnesty International invites everybody to take parts in events organized during the Amnesty nights. The philosophy is: The more people get involved, the more noise they’ll make… and the less leaders of certain countries will be able to sleep with a clear conscience.

Take a look on the official website.



Company: Amnesty International
Agency: Rapp Collins, Paris
Country: France

This blog exists for less than 4 months and we have already posted 47 different ads made for the non-profit sector. It is good to know that advertising agencies are doing their best to make these ads as good as possible. It is not the first time we have showed you a campaign for Amnesty International, and again it is a cool one!



Company: Amnesty International
Agency: TBWA, Lisbon
Country: Portugal

Nowadays everything is possible thanks to many technological breaktroughs. Even in advertising the possibilities are endless.
Domestic violence only happens when nobody is watching, why not use this litterally in your advertising campaign? These new billboards use eye tracking technology, when people watch directly at the billboard it displays a different immage then when nobody is watching.



Company: Amnesty International
Agency: Jung von Matt, Hamburg
Country: Germany