Creative Criminals

Each year Amnesty International is organising writing marathons for people to write letters to ask for the liberation of prisoners. To encourage people to write they used pencils and pencil sharpeners to illustrate the problem. Finishing it all off with a brilliant commercial.

Amnesty International Belgium launched a game called ‘Battlekid’ where you can game with child soldiers from Congo, Birmania and Colombia to make people aware of the problem.
Try it yourself by clicking on the image!

We don’t sell weapons to villains, so why do we sell them to tyrans? That’s a point which has ben proven in these two video’s. A super-villain arrives at a weapons factory trying to buy guns. But when security sees who the villain is they refuse to do so.

A great concept developed by some students of the Miami Ad School in Germany. On children’s day you can download an update for the successful video-game Battlefield 3, when playing the game after this update you will have to complete a round without guns and armour. When you get ‘killed’ you will see you just played the game as an innocent child. After this you are invited to donate money off course. We are not sure though if EA games would ever let advertisers mess with their precious video-game.

According to the Islamic law Sharia, if a woman is accused of infidelity, she is sentenced to death by stoning. The same punishment was given to Sakineh Asthiani, whose story is known the world over. To support amnesty International movement against stoning Euro RSCG created a facebook application where people create a portrait of Sakineh from an artistic mosaic of stone. People select their own stones, sign a petition against stoning and let their unique messages against this cruel punishment join others from around the world.

Official Spot for the 50th anniversary of Amnesty International, directed by Carlos Lascano, produced by Eallin Motion Art and Dreamlife Studio, with Music by Academy Award Winner Hans Zimmer and Nominee Lorne Balfe.

Watch the making of after the break.

A beautifully animated commercial for Amnesty International. It tells the story of Dhondup Wangchen, a Tibetan imprisoned in 2008 for the making of a documentary.

Print ads that consist of four full pages are not that common. But this one for Amnesty International is doing it in a great way. When you flip the second page you free the innocent and imprison the guilty. Not sure if everyone will get it at first sight because the freed innocent doesn’t look that free in the last image.

A typical spot for Amnesty International, but this time it doesn’t end with only a commercial. A game was created to raise money, in this game you have to stop bullets from hitting a man sentenced to death. The game is called ‘Bulletproof’ and is available in the app store for 0,99$.

Two iPad ads will be available on the tablet-edition of “Die Welt” one of the leading German daily newspapers. The ads use the gesture technology of the iPad, they make it clear that daily human rights violations can’t be simply wiped away.