Creative Criminals

This is a cool idea by Tribal DDB in the Netherlands. They changed Heineken bottle in interactive tools. When people cheered, the bottle ignited. When people took a zip, it ignited. And when the DJ cranked it up, every bottle became a part of the party.

Yet another Heineken commercial in the ‘Open your world’ series; a series that always revolves around a slick, but sympathetic and playful James Bond-like character that has this way of dealing with exotic situations. To get people excited for the final of the Champions League – Heineken is official sponsor – we see Mr. Smooth in this director’s cut travel half the world to be there on time.

A social interactive live stream on Facebook connects the online and offline world in the newest social media campaign of Renault. Online likes measured the passion for the new Renault Clio. Offline, a heaver construction with the car on one side and a Facebook box on the other, showed the weight of this passion. Will there be enough passion to carry the car?

The Mercedes-Benz Actros is a heavy duty truck. This print advertisement was made by Dutch advertising agency n=5 showing it is a truckers home.

LG now offers the possibility to surf on Facebook in 3D. Together with Perfect Fools, they wanted to find a new way of reinforcing the notion that the best things in life are even better in 3D. The result is ‘LG 3D Studio,’ an experimental platform set up to explore new possibilities of 3D experience.

Electric cars can offer cheaper rides then traditional petrol vehicles, but how to show this. In London, AKQA therefore organised the cheapest taxi rank. People just had to tweet the hashtag ‘#6XCHEAPER’ together with their destination onto their twitter-account, and one of the taxi’s came and pick them up.

Dutch insurance company Centraal Beheer Achmea recently ran “Birdie”, a commercial presenting a farcical tragedy set in an American car show. Two young men solve their parking problem by using the lowrider technology on their Ford Thunderbird 1965, squeezing under a fence. During the Chicken Dance the guys discover that the crowd is very excited about the arrival of the big Birdie. What is the Birdie? Another good reason to call Centraal Beheer.

Queen’s Day is a national holiday in the Kingdom of the Netherlands where they celebrate the birthday of their Queen Beatrix. Every year the streets of Amsterdam turn into Orange partying people. Problem, everybody pees in the canals of Amsterdam something that Waternet, the water supplier of Amsterdam wanted to stop..

Another great advertisement was yet made for LG, this time it involves several security cameras.

This print advertisement was placed in a Dutch newspaper in the personal Ad section. No need to tell you that Garlic Sause gives you a smelly breath. Tagline that goes along: “Extra strong garlic sauce”.