Posted by Sander Janssen on November 17, 2009 No comments yet
Today I’ve been digging some archives and found this print ad released in 2007. It’s an ad for ‘Focus 12′ a rehab centre in the UK. There are lots of ways to try to convice people to go into rehab, but this one is great. The ad is really shocking, yet it’s the truth: “There’s no such thing as an old junkie. Take back your future”. Besides the cool idea this campaign is an example of some good photography.
Guinness recorded this remarkable spot in four different countries: New Zealand, Canada, Fiji and the U.K. They did not say how much the commercial cost, but the project required three months of preparation and more than 8,000km of scouting before filming began in Canada.
The production crew included the set designer from the third Lord of the Rings film. The set for the underwater scene took three months to build and the shot where grass is dragged into place, filmed in New Zealand on a disused bombing range, required army assistance.
Company: Guinness Agency: AMV BBDO Country: United Kingdom
This is the story of Alan a wannabe rock star.
Alan has everything what a real rock star should have: the trappings, the leather jacket, the pants, his long hair and even the androgyny looks.. The only thing he misses, is talent..
So that makes him the perfect Guitar Hero..
Check out the whole video, it’s really worth while waiting until you see when Alan finds his new destiny.. Actually I was kind of happy for him at the end..
It’s a four-minute-plus music video that is made for Doritos , pushing the brand’s tie-in with Guitar Hero in the U.K.
Almost everyday someone is stabbed in the capital of the United Kingdom, London. The last years a lot of youngsters bring a knife when they leave their home. The Times once wrote “Teenage knife crimes is one of the biggest threats to London, after terrorism”.
The Metropolitan Police started together with the COI (UK’s Central Office of Information) an interactive campaign: ‘Choose a Different Ending’. The interactive viral allows you, as a viewer, to decide the destiny of a young Londoner. On YouTube it starts with a 30′ film where you get to choose whether you take a knife when you leave the house, or leave it at home. And so it goes on..
In the end you’ll see if you took the right choices or not.
On the site there is an interactive forum which allows people to post their own thoughts on the subject.
Company: The Metropolitan Police Agency: AMV BBDO Country: United Kingdom
United Kingdom
