Creative Criminals

You can spot one of these buses in London nowadays. A big sticker on the back makes the bus resemble an animal transport. Accompanied with the slogan ‘They can’t ring the bell when they want to get off.’ It’s a campaign to stop live animal transports.

The Coca-Cola owned water brand Chaudfontaine is known in Belgium for their commercials involving animals. With this spot they are continuing this story-line. Some people might believe this concept has been used too much in the past but it remains entertaining don’t you think?

This new spot for WWF uses the same concept as this older spot. Illustrating the similarities between humans and animals, proving we are all connected. This commercial is extremely well made.

Amsterdam Zoo has come up with a cool interactive billboard-campaign. On the billboards several (easily removable) stickers were put, in the shape of all kind of animals. Locals were then invited to remove the stickers and paste them somewhere in the city. That way, it was not only the zoo but also passer-by’s promoting the baby-boom of newborn animalas at the zoo..

Fresh Green Ads is a new initiative of the Amsterdam based agency Misterwilson. For the Sea Life centre in the city of Scheveningen they made this ‘raincampaign’. People mostly visit the Sea Life centre on rainy days, so on those days they need to advertise for it. Because of a special chemical the campaign is only visible when it rains and disapears when the streets dry up. The ad says “SEA LIFE laat je niet meer los” meaning nothing more than “SEA LIFE never lets you go”.

Media Contacts, Sao Paulo created a claustrophobic surprise for some unsuspecting elevator riders to help promote the cause of wildlife organization SOS Fauna. By locking up people in a stuck elevator and heating up the temperature, people could feel for a second how it was like to be captivated..

Promoting a cultural exchange program without being too obvious, that’s what DDB Brazil achieved with distinction in this print campaign. The image represents animals being on the other side and enjoying a new role.

Ok, how to make a video that goes virus, euh viral! Well, put a mix between cute animals, lip-syncing teenage star Keenan Cahill, dirty-dancing babies, the word ‘sextape‘ and ofcourse the always good-looking Jennifer Anniston. Oh yes, don’t forget the nerds that are drooling on Jennifer..
Update: Untill now, they only reached 385.000 viewers. Curious whether they will equal with the other viral-stars..

This is the newest TV commercial for WWF. It shows that no mather where or who you are, you are always connected with nature, more then you imagine. That is why you have to support it and make sure animals and plants keep on existing in their habitat.

This is not really how you would imagine a soft-drink making promotion, but hey, this is 2010 right? Orangina and the french agency Fred & Farid made several parodies of other ad categories; mouthwash, deodorant, cleaning products, skin care and so on.. All because the new Orangina has no colorants nor artificial flavors!
Pretty weird but infectious compilation!