How to promote the natural colours for the new Dulux paint series? This student thought of a great guerrilla campaign to promote it, it’s cheap and delivers the message perfectly.



Company: Dulux
Agency: Brother Ad School, Buenos Aires
Country: Argentina

On July 20th Argentina celebrated the day of friendship. Coca designed a huge vending machine for this occasion. This way you needed your friend’s help to select and pay for the beverage. Luckily you would get two bottles for the price of one.



Company: Coca Cola
Agency: Ogilvy
Country: Argentina

Just 10 more days, and then the long awaited World Championship of soccer is beginning. And of course the commercials keep on coming. This one is for an Argentinean television station. On paper Argentina has one of the best soccer teams in the world, hopefully their trainer will manage the team in the right way. Who do you think will win this championship? I would put my money on Spain. If we have to believe this spot it will be Argentina. Well, we will just have to wait until half of July to know the truth.

Company: TyC Sports
Agency: Young & Rubicam, Buenos Aires
Country: Argentina

Axe has always been a special case with its advertising campaigns. In Argentina, Axe and Ponce Buenos Aires, created a remarkable campaign. It features a centaur, well not really a ‘Centaur’, more a ‘Sofauras’, watching a football game with his mates. When its finished he makes his way to the bed, but first.. spraying Axe!



Company: Axe
Agency: Ponce, Buenos Aires
Country: Argentina

This commercial made for Coca Cola features the animated adventure of an African boy, it is part of the launch for the World Cup 2010 ad campaign in South Africa. The song is produced by Somalian-born singer, K’naan and it’s called Wavin’ Flag featuring Akon & David Guetta.



Company: Coca Cola
Agency: Santo, Buenos Aires
Country: Argentina

Karen, a friend of ours gave us this ad. The commercial promotes a cleaning product that works with cold water. Although the execution is brilliant the concept looks a least a bit strange. The tagline that goes along is: “ Now you can wash up in cold water.”



Company: Magistral
Agency: Grey, Buenos Aires
Country: Argentina

Covergirl is a make-up product who makes eyelashes look thicker. The agency Grey in Buenos Aires, made this simple yet striking ad to promote its effect on the eyes. You can see 2 eyes, with thickened eyelashes and underneath a sort of toolbar where the “B” is indicated.
“Makes your eyelashes look bold”


Company: Covergirl
Agency: Grey Buenos Aires
Country: Argentina

Playboy Argentina launched a unique casting campaign. This time they don’t use celebrities or top models in their magazine, they are searching their new models amongst regular people. Everyone can try to become one of the new models.
They’ve created a (fictional) professional photo shoot by using a webcam and the internet. All the models can select their best pictures and upload them in a photo album. By voting on these albums the new Playboy model will be selected.

Company: Playboy
Agency: Grey, Buenos Aires
Country: Argentina

-”Honey? My parents just came in, where are you, dinner is getting cold.. Who’s that that I’m hearing? Pete? Are you in the bar? Oh I see.. you totally forgot that my parents were coming over! Typical you!”
Many of you recognize this: the nagging of your girlfriend when she says you can’t go out because there is a new romantic movie with Hugh Grant playing on the TV.

But no more nagging guys, somebody found a solution.. Andes, the leader beer in the Andina Region of Argentina, presents: The Teletransporter – a revolutionary invention capable of doing something almost impossible.. Check out to see how it works..



Company: Andes
Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires
Country: Argentina

An interactive advertisement in Argentina, passersby can walk or run on the treadmill. For every kilometer run, Nike donated a certain amount of money to Unicef in 2007.

Update: James provided us with the translation “Training for the 10k doesn’t only help you. For each kilometer run, you will be helping UNICEF. Sign up at nikecorre.com”



Company: Nike
Agency: BBDO
Country: Argentina