Creative Criminals

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Missing Children: The invisible flyer

Posted by Sander Janssen - Category: Ambient, Direct Marketing

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An average of 3 kids disappear in Argentina every day. Unfortunately, people don’t really get involved with the problem. Thanks to a quite particular flyer, thousands of people opened their eyes.


Personal Fest: Rhythmical Potties

Posted by Bert Callens - Category: Ambient

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Every year, Personal organizes a music festival: Personal Fest, that attracts more than 50,000 people in each edition. A dynamic festival, but the organiser found that there was a place forgotten by everyone that was as unpleasant as it is in all music festivals: the portable toilets. That’s why they created Rhythmical Potties. Seven toilets with an audible device that was activated only when was occupied.


Schneider: Maturation

Posted by Rindert Dalstra - Category: TV & Cinema Film

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The taste and quality of a Schneider Beer could be summarized in a big secret: maturation time. Ogilvy & Mather Argentina and Schneider visualized that this maturation is the same that men need: conquering a blonde and a brunette, cheating on your girlfriend, sneaking out, etc.


BGH: Summer Hater

Posted by Bert Callens - Category: TV & Cinema Film

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Who doesn’t like the summer? Well, apparently there are some people on the globe, despising the hot temperatures and wishing that sun lotion would be flammable, so that everybody would burn to death..
Luckily there is a solution to keep those people inside when it’s hot..


Minicuotas Ribeiro: Biggest love proof

Posted by Bert Callens - Category: Online
  • Company: Nike
  • Agency: Almacén, Buenos Aires
  • Country: Argentina Argentina

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“How much do we love our mother”. That’s the question the Argentinian agency Almacén asked itself. They therefore made the biggest love proof of the world. For each mention on the social media they would hang a balloon to their “Te queiro “-frame. Mothers and their children could then follow the launch live online.


Nike: Boca Juniors Seismograph

Posted by Rindert Dalstra - Category: Ambient

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Passion for sport and, in particular, for your favorite team, is something that you feel inside. It’s an emotion that people reveals through choirs, sounds, noise, applauds, jumps, all movements that generate vibrations, vibrations so powerful that one could compare them to earthquakes.

To prove the comparison,four seismographers were installed at the San Juan Stadium, home of the 2012 Copa Argentina Final, and the data collected, seem to prove the case unequivocally.


Huggies: My first friend

Posted by Sander Janssen - Category: Ambient, TV & Cinema Film

1 comment

Huggies diapers made this beautiful movie about the joy of becoming a parent. What better place to illustrate this than the first moments of parents with their baby in a hospital. Making a 2 ‘person’ crib for newborns to meet their very first friend brings us some emotional footage. Nicely done!


Renault: Welcome South Africa to Argentina

Posted by Sander Janssen - Category: TV & Cinema Film

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Argentina welcomes South Africa for the first time to their country to play a game of rugby. They illustrate how beautiful their country is and how much the South Africans will fall in love with it. Or not?