Creative Criminals

As part of its campaign for the recent New York City Marathon, Vitro conceived this video wall that depicted long distance runner Ryan hall sprinting at marathon speed across a tunnel in NYC’s Columbus Circle subway station. The wall featured a countdown, which allowed passersby to get in position and then see how they fared racing alongside the athlete.

Soccer has become the stage for recurring racist demonstrations. Asics created a way to get this problem under the attention. They chose soccerplayer Loco Abreu to wear a white and black soccershoe during a match. Watch the video to see the result.

This is a simple yet impressive stunt from Asics. Based upon the ping-pong ball trick, the Asics-team made a platform where thousands of ping-pong balls were attached.
When the air system starts blowing, check out what it does..

This is an impressive ad for Asics, the Japanese athletic equipment company famous for their running shoes as being amongst the top performance footwear in the market. Their philosophy is: “By staying active, you can shed negativity and achieve a sound mind, in a sound body.“.
The ad is fascinating to see, as well as the making off.