Here’s a nice idea from Mountain Dew and Colenso BBDO. A fully-functioning pinball machine in which you can skate. Skaters literally become the ball in the skate park wired with sensors, sounds and lights. The score keeps track of skaters’ different moves..
In the disturbingly near future real men are all but extinct. The last of them reside within Ranfurly Man Park, an area of New Zealand where men can live as nature intended. This billboard campaign from Barnes, Catmur and Friends Auckland helps to re-educate the public about this once-proud species. Outdoor complements the existing TV campaign.