Creative Criminals

Cool stunt by Audi, where they put drivers behind the wheel of a custom fabricated minitiature car of Audi. Using the world’s first iPad slot car controller with live in-car camera feed and digital accelerator, the Audi quattro Experience allowed participants to take the car on a heart-racing run around a 140 sq. ft., handcrafted all-season test track.

Two brand new 2013 RS 4 Avants with bonnet mounted paintball guns take over a military aircraft hangar and go head to head in the ultimate paintball duel.

A slightly insecure teenager is unhappy about going to the Senior Prom without a date. But when his Dad lets him borrow the new Audi S6 for the night, he gains more and more confidence with every mile, arriving at the Prom a changed young man.

Cool idea by Saatchi & Saatchi Bulgaria. With a limited marketing budget, they searched an idea to make some buzz. Therefore they executed a guerrilla campaign dressing “regular” cars like Audis. The message: this Halloween every car can fulfill its dream and feel like an Audi.

This is a cool billboard ad from Audi, where it shows 2 rings, equals Marriage (=Ehe), en 4 rings (the logo of Audi) equals Love (=Liebe). But then Mercedes decides to go a step further, by putting its logo to the billboard next to Audi’s one, and saying “Mercedes = Sex”..

an LED device installed in an Audi R8 LMS to write light messages in the air that could only be seen on long-exposure photos. Collected using an app on various Audi Facebook fan pages, the fan messages were spread at one of the world’s most famous racing events: the 24 Hours Nürburgring. During the night phase of the race the best messages were captured on photos and then published in an online Audi gallery so fans could share them with their friends.

This winter Europe suffered from some severe snow blizzards. In Bulgaria, the local agency Noble Graphics, thought of a great way to promote the brand Audi using the weather conditions. They sent of 4 guys, representing the Audi Quatro team and let them push all stuck cars. That way people got to know the Audi system in a completely different way..

During the night life-sized, self-luminous wild animal figures were put on the sides of roads – roads with frequent traffic but no lighting. This stunt allowed the target group to experience the benefits of the Audi Night Vision Assistant – without owning an Audi themselves.

This is the latest Superbowl ad made for Audi. Find out what happens when an Audi S7 shows up at a party full of vampires.

Remember the billboard battle from Audi versus BMW? Well apparently it went on, and on. After BMW’s ‘Checkmate‘, Audi bought an even bigger billboard where it said ‘Your pawn is no match for our King‘ showing the Audi R8. Well now BMW took the battle to an even higher level (literally) and bought a small Zeppelin, where the words ‘Game Over‘ were written..



Company: BMW
Country: USA