Creative Criminals

Over 73% of Taiwanese men think that grooming is just about cleanness, preferring a clean-shaven look over any type of beard and stubbles. In order to increase penetration of Philips grooming kits, Philips created the “Low-tech Augmented Reality Mugs” to spark their interest and elevate any possible look they may have after grooming. Let’s attract them from too focusing on hair. From hair to beard.

For the launch of its first 2 SIM card smartphone, Samsung did something unprecedented: a mapped projection on an human face. This video uses exclusively the video mapping technique to build several characters on an human face. The images were projected directly over an actor, as in a canvas.

Check out this guy’s room totally change into the movie he is watching! No SFX, no post production, no cuts, everything you see here is 100% for real.
“Great films fill rooms”

Appshaker recently launched a unique way for people to interact with the amazing world of National Geographic Channel’s content from around the globe.

Using the principles of augmented reality, people could immerse themselves in different scenes such as dolphins, leopards, the space landings, dinosaurs and more.

Volkswagen tried something different when they launched the new Volkswagen Beetle. The Beetle was brought to life in a series of augmented reality billboards around Toronto, Canada.

Volkswagen are promoting the big come back of their Golf Cabriolet with an augmented reality app. The French agency behind this concept is Paris based Agency.V. who have created a world first with this AR car showroom app for the iPad2, iPhone and Android.

Download the app here for iPhone and Android.

Total Immersion created a creative application for the iPhone 4 using augmented reality. The app uses the iPhone 4’s front facing camera to deliver a facial tracking system allowing users to “virtually” try on glasses through their iPhone 4. You can buy it directly online or find the nearest shop that sells that particular model. It is also socially integrated so your friends can approve it in real time before you buy it.

For those of you who have an iPhone 4 and speak French, you can download the app here for free.