Posted by Bert Callens on August 25, 2010 1 comment
For Tim Burton, the Exhibition museum came up with a cunning outdoor campaign. In one of Tim Burtons classic films, Sleepy Hollow, the main character was headless driver of the gothic horse. To drum-up some extra publicity the museum put on free carriage rides from the city centre to the exhibition.
Company: Tim Burton Exhibition Agency: DDB Melbourne Country: Australia
Posted by Sander Janssen on August 22, 2010 1 comment
At first this commercial looks a bit weird but in the end it turns out to be simply beautiful. A great way to illustrate the difficult subject of allergies.
Posted by Bert Callens on August 19, 2010 2 comments
This new ad from Carlton Draught is again amazing. By showing every little detail that could happen when people are drinking Carlton Draught in slow motion they manage to keep the viewers’ attention for a while.
The Wannabe-Pavarotti singer his songs also matches perfectly with this amusing commercial!
Company: Carlton Draught Agency: Clemenger BBDO Country: Australia
UBank’s new campaign ‘Live fast, save young’ is implying life can go really fast, so you should start saving early enough. They’ve illustrated this with the story of an actress who becomes famous in just a few steps. The illustrations are really cool in this animation.
This is a remarkable promo-film for Coca-Cola’s Burn energy drink. We know not everybody loves skateboarders, and sometimes you want to get rid off them, forever, but Coca-Cola exagerates a bit in this one by setting some skateboarders on fire..
Nice movie though!
Company: Coca-Cola Agency: Publicis Mojo Country: Australia
Most things that are black are associated with negative things such as the black sheep, black cat, black mail, blackmarket,… Luckily Panasonic highlight that blacker blacks mean brighter colours when it comes their new Neo Plasma TVs.
These print ads for Classic Rock are implying that these 3 artists didn’t die. They keep on living through their music. For the people who don’t know them: Jimi Hendrix was an American guitarist, singer and songwriter. He is often considered to be the greatest electric guitarist in the history of rock music. Michael Hutchence was an Australian singer-songwriter, most famous for his work with rock band INXS. Bon Scott was a Scottish-born Australian rock musician, best known for being the lead singer and lyricist of Australian hard rock band AC/DC from 1974 until his death in 1980.
Cadbury, one of the most known chocolate brands in the world has used Youtube in a clever way to promote its new roll pack. The idea is fresh and a good out-of-the-box example, but regrettably that the elaboration isn’t so astounishing.
Click on the image below to be directed to their Youtube page!
Sam Kekovich, ambassador for lamb in Australia, is calling for Australia Day to be abolished in his 2008 address to the nation. He is calling for the national day, celebrated on January 26, to be replaced with Australia Week. This year he’s taking a swipe at well known footballers Andrew Johns and Ben Cousins, making a snide remark about New Zealand’s prime minister Helen Clark, and made references to APEC, horse flu and the Nauru refugee centre.
Company: Meat & Livestock Agency: BMF Sydney Country: Australia
This campaign made by Guide Dogs Australia (in co-operation with Clemenger BBDO and Kit Cosmetics) has won Silver on the Cannes Lions Advertising festival of this year. Money was raised by selling fragrances with a distinctive smell in order to support the Guide Dogs organization. Support Scent is the name of the fragrance and refers to the importance of smelling for blind people.
Australia
