Creative Criminals

This week we post a creative ambient ad made for Specsavers in New Zealand. It ran an advertising campaign promoting Specsavers Frankton, Remarkables Centre, Frankton, on the back of what appears to be an Intercity bus. Parked at Frankton Airport, near Queenstown, the bus appears to have backed into a bus stop sign. “Should have gone to Specsavers Frankton”.

Remember the awesome commercial for Carlton Draught? Well now Ikea came up with sort of the same concept. Only not with beer but with furniture! Got to love these ‘Braveheart-ads’..

Specsavers is a big optical retailer. To promote the retailer they made it look like a scooter drove through this busstop shelter. It this ever happens for real we think he should first go to the hospital.

There has been a lot of buzz around the following videos. But we know now, the videos have been made for STA Travel. It is one of the two largest travel organizations for students and young people.

“3 guys, 44 days, 11 countries, 18 flights, 38 thousand miles, an exploding volcano, 2 cameras and almost a terabyte of footage.”And apparently all done without the help of a big crew or agency, thrifty production just like STA Travel’s offers.

Watch the other two videos after the break.

Chinese company Huawei has announced the Australian launch of its latest low-cost Android phone, the IDEOS X1. Sydney based advertising agency ArnoldFurnace created six nice print advertisements to promote the smartphone.

The new Nike factory store in Auburn, Australia got completed. To promote the opening the following poster was designed by advertising agency US, Sydney. Tagline that goes along is: ““Renovations complete. Nike Factory Store Auburn”.

Under the slogan “Lose your licence and you are screwed.” The Motor accident commission of South Australia came up with these two extremely funny commercials. They illustrate what people go through in order to keep their licence, whatever it takes. A guy and a girl finish their romantic evening in a taxi and a guy goes through all sorts of trouble to make his friends believe he is actually driving his car instead of his mother. The second clip can be viewed after the jump.

“Cutting your sun exposure is easier than cutting out a skin cancer” is the slogan for the new SunSmart campaign in Australia. So in order to cut sun exposure they’ve built in a free sunscreen dispenser into this billboard.

A lovely commercial for the new Volkswagen Touareg. This guy goes to bed every night and wakes up in his car in the morning. The concept is nice but in our opinion the spot is a bit too long, the ending isn’t that great.

Giant bicycles decided they wouldn’t only sponsor professional riders anymore. They say that real riders are the real heroes of cycling so they are opening 30 real sponsorships to anyone who will apply on their website. If you like to get your chance you can subscribe here.