Creative Criminals

In the 11th of June the FIFA World Cup Football starts in South Africa. Many large companies sponsor this happening or their national team. One of the biggest sponsors of the Australian ‘Socceroos’, Optus – a telecommunication company – has made an impressive commercial. It shows the Australian players (Tim Cahill and Lucas Neill) involved in a secret training camp. Their opponents are … beasts.

The Sunshine Coast Stingrays are an Australian rugby union club, based on the Sunshine Coast, Queensland. VW, one of its sponsors made this creative advertisement with the following tagline: “We’re proud to support the Sunshine Coast Stingrays.” Have a look at the shoelaces and the logo of Volkswagen.

“Don’t torture our aquatic life” is the tagline of Earth Choice, a household cleaning product.
In the spot it shows how people use sea animals to clean the house: scrubbing the floor with an octopus, doing the dishes with a starfish, unclogging the toilet with a duck and wiping the shower with a manta ray.
Pretty shocking..

This outdoor advertisement was made to promote Channel Ten’s new season of The Biggest Loser. Overweight couples will compete for a cash prize by trying to lose as much weight as possible. Simple but very creative usage of a billboard.

Peter MacCallum Cancer Centre is one of the world leaders in cancer treatment, research and education. Australian based ad agency CHE placed these carved out boards at the beach that show the following text when the sun shines: “Take a break from the sun”.

This television commercial introduces the ANZ (Australia and New Zealand Banking Group) Fraud Squad, a team of ANZ employees doing whatever it takes to help protect ANZ customers from online credit card fraud. In this ad the boss tests making an unauthorised internet purchase on a card, resulting in the card omitting helium gas (rather than poisonous gas).
After the jump you can see the other ad!

We’ve seen the visual of a piano keyboard passing along a couple of times, but yet again they managed to use it in a different and original way. In this case the piano makes more sense because they’ve linked it to a jazz festival. The slogan says: The best way to the Jazz Festival is on public transport.

BPAY View is a bill presentment service that enables customers to receive and view bills electronically in the secure environment of their Internet banking site. When seeing this video you’ll wonder what the link is with the services they offer. Understandable.
So we sorted it out for you:
There idea behind it is that BPAY is super quick. So instead of standing in a snail-paced queue at the post office, pay your bills instantly online with BPAY.

In Australia they made an impressive billboard for the Adelaide United Football Club to promote their night games. The site cleverly reinforced the night aspect of the game by having the player on the billboard appear to interact with the ‘moon’, which was attached above the poster with a pole, painted drank.

This advertisement made for International Fund for Animal Welfare, is an anti-whaling campaign that immediately seizes your attention. A stinking pile of bleeding “guts” was place two feet under the poster together with the slogan “Disgusting, isn’t it?”.