Creative Criminals

DNB is the main sponsor of The Norwegian Boys Choir. They wanted to promote the sponsorship in a relevant setting, letting The Choir do what they do best: sing. The result in the end was a fully sang automatic telebank menu..

“You’re maturing. You’re changing. You’re becoming a man-ual. And our task is simple: to lend a helpful right hand to guide you through this initially awkward but ultimately awesome phase of your life.”
To promote manual transmission cars in the US, Mini made a funny video. It is based upon an old “My-body-is-changing” video.

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