Creative Criminals

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Honda: The Experiment

Posted by Bert Callens - Category: Online

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Here’s something you haven’t seen before. “The Experiment” is a website created by Wieden + Kennedy London where visitors could make their own chain reaction by dragging windows and placing them in a certain order.
Very creative!


LG: Seafood Aquarium

Posted by Bert Callens - Category: Ambient

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This campaign by LG is an award-winning ambient advertising campaign promoting the LG SolarDom microwave oven. Robotic seafood were placed in aquariums in food courts all around Bangkok. The seafood was designed in forms that were ready to cook in a microwave.Grilled Saba with Soya, Fried Mackerel and Deep-fried Shrimp swam like real fish, with the tagline, “Ready to eat.


Platinum pencil: The counter demoralization

Posted by Sander Janssen - Category: TV & Cinema Film
  • Company: Editorial Dossier Platinum Pencil
  • Agency: Young & Rubicam
  • Country: Argentina Argentina

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This is a commercial that will appeal to all the people who work in advertising. Everybody knows the question: do you know the commercial of…. Sometimes people will get sick of these questions, well in this advert they suggest the perfect solution.


Cannes Lions Good work competition: New York

Posted by Sander Janssen - Category: Ambient
  • Company: Cannes Lions Good work competition
  • Agency: Duval Guillaume
  • Country: Belgium Belgium

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“New York Streetnames”, a fundraising idea for the homeless of New York, has been entered for the Cannes Lions Good Work Competition, a new category awarding proactive ideas for Non Profit Organisations. Five winners will win a trip to Cannes, including a free flight, six nights’ accommodation and a full delegate pass to the Festival. This video was entered by the Belgian advertising agency Duval Guillaume. Check this spot if you want to know more about their idea.