Creative Criminals

Nothing beats an astronaut. Ever. That’s the tagline from the new Axe campaign running on international TV. This commercial is quite simpel but cool to watch. Leave a man, come back a hero.

Axe is known for its innovation and creativity within online and televised advertising, two media extremely powerful on the target, but above all two very complementary media. The idea therefore was; using mobile as the connector between those two powerful media. Using Shazam injecting excitement and extra coolness into the campaign.

Axe/Lynx are sending someone to space next year. And when that someone comes back, there are a lot of things they won’t have to do any more… Such as buying your girlfriend a gift for Valentine’s day.
Check-out the other situations after the jump!

Buzz Aldrin, the second man ever to set foot on the moon, and Axe body spray have launched a competition, with the first prize a once-in-a-lifetime chance to blast into orbit. The 22 winners, will experience Earth from outer space on the Lynx SXC (Space Expedition Corporation) space shuttle – scheduled to lift off next year.

Apparently the popular men deodorant Axe also has a downside, women well never leave you alone once you sprayed Axe all over your body. Can be annoying after a while, since men also need their private time to game and do sports. But now Axe found a solution to that particular problem..

There’s nothing new about the magic between men and women used in Axe commercials. But normally they play the scented attraction card, so what do you do when promoting Axe Hair? BBH New York found a great way to do so. Enjoy this sweet office romance between the weirdest creatures.

A brilliant new approach to the Axe commercials surprised us today. They still play the confidence card, but in a very tasteful way this time. The story is about Susan Glenn, THE girl for a certain person. To see who this specific person is you have to watch the advert until the very end.

Funny print ad from Axe/Lynx. They’ve photoshopped two easter eggs in a bra with the slogan, Happy Easter.
Made by BBH, London.

Remarkable TV-commercial from Axe. For the first time, a guy is using an AXE shower gel and makes the girls run away. Why?
Well check it out!

Axe, known as Lynx in the United Kingdom released a scent for female. The famous Axe commercials always imply that whenever a man sprayed the deodorant, all women would run towards him. Now that women have their own scent, chaos will arise.