This is a cool spot for the famous brand of deodorant and shower products Axe, also known as Lynx. We’re not gonna tell you why it’s so special, that would ruin the surprise. Just see for yourself.

Company: Axe
Agency: Buzzman, Paris
Country: France

Axe, better known as Lynx in England, made a spot featuring Jessica Jane Clement, a gorgeous English glamour model, actress, and television presenter. It showed her and her slightly-confused boyfriend..
But who wouldn’t be confused if you had such a girlfriend..
(Apparently you must be over 18 to view this..)



Company: Axe/Lynx
Agency: BBH, London
Country: United Kingdom

Axe has always been a special case with its advertising campaigns. In Argentina, Axe and Ponce Buenos Aires, created a remarkable campaign. It features a centaur, well not really a ‘Centaur’, more a ‘Sofauras’, watching a football game with his mates. When its finished he makes his way to the bed, but first.. spraying Axe!



Company: Axe
Agency: Ponce, Buenos Aires
Country: Argentina

Stunning model Lauren Budd gave commuters a thrill last March as Axe (Lynx) unveiled their first live billboard at Old Street for the new pocket sized Axe Bullet deodorant spray.

Company: Axe
Agency: Unkown
Country: United Kingdom

Axe, known for its seductive fragrances and packaging, has over the years established itself as one of the leading male grooming brands in the world. The use of this nontraditional media through towels is a technique that needs no words at all.

Company: Axe
Agency: Lowe Mena, Dubai
Country: United Arabic Emirates

It’s wednesday afternoon. Normally you’d have to work but you’re sitting at home, sick and miserable. The flu caught you… You didn’t sleep all night, yet you aren’t tired. You go downstairs and put on the televison.
Nothing is on.. except those extremely annoying TV shopping shows..

But wait until you see this parody featuring Jamie Pressley (as Monica Blake) of Axe for their new product: “The Axe Detailer“. This product is meant to clean a mans’ balls. Yes indeed, because your little friends down there also need to be washed from time to time!
And what would a TV shopping show would be, without a proper demonstration with over-enthusiastic people? Nothing..



Company: Axe
Agency: BBH, New York
Country: USA

Axe, the world most famous deodorant always has ‘erotic’ comercials. One time there is a chocolate man, being eaten by hungry woman, the other time a naked guy starts to dance in front of a fitness class, full of (coincidentally) beautiful ladies..
But it never gets old.. They still know how to make people laugh.

I’ve never saw a print ad of Axe before, until now.
Not so long ago Axe developped a small tube of deodorant that you can always take with you.
Of course it is the same connotation: if you spray Axe, you will definitely score.. Another brand would never get away with this, but Axe does..

Company: Axe
Agency: BBH
Country: United Kingdom

Axe Temptation gives young men hope that they can get any girl. The fragrance “Destiny” is totally fair depending on who you ask. A young man and a young woman live parallel yet very similar lives, however they have never met eachother and it seems that destiny will bring them together. Unfortunately the guy is not wearing the Axe. “So sorry Destiny. The power of Fragrance.”



Company: Axe
Agency: Ponce, Buenos Aires
Country: Argentina

This is a cool idea for AXE. One is suitable for general audiences. The other one is not.
During the night this poster reveals the zone that’s not suitable for the day. The other one uses sms “To complete this ad send Axe to 2345 after 9pm. New Axe Day&Night.





Company: AXE
Agency: Lowe Ginkgo, Montevideo
Country: Uruguay

I always liked the arrogance in the new AXE ad’s. Everybody knows it doesn’t work, but yet everybody is surprised when they release a new ad. This one’s again quite original.



Company: AXE
Agency: Lowe/SSP3-Bogotá
Country: Colombia