Creative Criminals

Great idea to make people awar that a bad breath is no good. Not for you, not for the others. JWT, Hong Kong created a flipbook showing an attractive woman who appeared to be speaking as you flip the pages. What no one knew was that the agency inserted a bad onion smell in the flipbook. On the end of the flipbook, people got a coupon for Listerine.

A delicate subject like someone’s bad breath is difficult to tackle. These stickers can convey the message in a subtle way. Several movie titles like ‘the 40 year old virgin’ or ‘Runaway Bride’ were selected, a sticker suggested that a bad breath could be the reason of the problems these people have in the movies.