Creative Criminals

We’re not sure what a whisky brand and T-shirts have in common, but you can’t argue this is a great concept.
The first wearable, sharable programmable T-shirt.

On June the 16th 2011 Paris based tattoo artist K.A.R.L. realised the first ever animated tattoo. Streamed live on Facebook, users accessed his mind through the Human API, shared his thoughts and influenced the tattoo. This viral is made for Ballantine’s, a whisky brand, agency unknown.