This television commercial introduces the ANZ (Australia and New Zealand Banking Group) Fraud Squad, a team of ANZ employees doing whatever it takes to help protect ANZ customers from online credit card fraud. In this ad the boss tests making an unauthorised internet purchase on a card, resulting in the card omitting helium gas (rather than poisonous gas).
After the jump you can see the other ad!
BPAY View is a bill presentment service that enables customers to receive and view bills electronically in the secure environment of their Internet banking site. When seeing this video you’ll wonder what the link is with the services they offer. Understandable.
So we sorted it out for you:
There idea behind it is that BPAY is super quick. So instead of standing in a snail-paced queue at the post office, pay your bills instantly online with BPAY.
Posted by Rindert Dalstra on February 18, 2010 No comments yet
Visa has launched a campaign to celebrate its sponsorship of the FIFA World Cup in South Africa this year. The campaign uses Visa’s ‘life flows better’ tag line and sees an unfit man racing his way to football stardom.
RBC Bank is a full-service financial institution in the Southeastern United States that delivers straight-forward financial solutions along with practical consultancy. They’re are one of the main sponsors of the 2010 Olympic Torch Relay.
Together with BBDO, Toronto they’ve made this impressive ad where flames are travelling all across Canada with as final destination; Vancouver..
Company: RBC Bank Agency:BBDO, Toronto Country: Canada
Barclaycard is a global credit card and loan provider owned by Barclays plc in the UK. The Barclaycard was the first credit card introduced in the UK, coming into service in 1966.
Last year they’ve made this really amusing ad showing a man commute to home, in a giant waterslide.
It has such positive reactions that Barclaycard and their agency BBH decided to create a new one..
The video beneath shows one man’s liberating commute to the office on a rollercoaster that winds through New York. Imagine..
Posted by Sander Janssen on January 26, 2010 1 comment
The piranha is one of the most aggressive fishes on the planet, they have really sharp teeth and are always hungry for meat. In this ambient Interbank has placed fish tanks in the main banking zones in Lima, in these tanks there is a big pile of money. The money is just for the grabbing, except it is guarded by several piranhas. Nobody dared to touch it. The slogan for the campaign was: your money is safe with Interbank.
I’m sure in Europe this campaign wouldn’t work because nobody knows what piranhas look like, so people would stick their hands in the aquarium immediately. Another concern with this campaign is the possible analogy between bankers and piranhas, that can’t be good!
Company: Interbank Agency: JWT, Lima Country: Peru
Posted by Sander Janssen on November 21, 2009 No comments yet
This is a really original concept from TDA Advertising, they prove again it only takes a couple of people to develop a great campaign. Together with the slogan “We care about small business” they only used business cards of clients of 1stBank. This makes this billboard really personal, it creates an atmosphere of mutual trust. Maybe it can be some publicity for the clients as well, if someone walks by and sees the business card from a taxi company for example…
In these times financial institutions have to convince people that they are reliable. The bank Barclays did this by showing that not everything is fake.
It’s hard for European banks to regain customers during the financial crisis…
So how can they possibly convince people to re-invest their money in a bank? By telling their money is safe and that their invested money will increase when time passes by..
Bontrust, a German bank has a different style of telling that..
See for yourself!
Australia
United Kingdom
Canada
Peru
USA
Germany
