UBank’s new campaign ‘Live fast, save young’ is implying life can go really fast, so you should start saving early enough. They’ve illustrated this with the story of an actress who becomes famous in just a few steps. The illustrations are really cool in this animation.
This commercial has been made by, Ruf Lanz Werbeagentur AG. It shows money bills, evoluting into all kind of animals. They refer to their bank as an institution which keeps on growing. In the end the money bill changes into a man, showing their capability as a bank.
It reminds us of the commercial made by Bontrust, who also had more or less the same idea, altough the ending is uncomparable
Posted by Rindert Dalstra on July 20, 2010 1 comment
We do remember the “We care about small businesses” campaign made for 1st Bank. This time they used the same medium with a different message. This ad will tire out children if they put their hands on the rotating billboard. This comes in handy for the parents who take their children with them on the airplane. 1st Bank is there to help.
Posted by Sander Janssen on June 14, 2010 1 comment
To promote the partnership between the biggest Portuguese bank (Caixa) and Portugal’s biggest football club (Benfica), Young & Rubicam Portugal thought of this remarkable stunt. During a game they’ve sent a streaker out on the field, followed by several policemen. When they caught the streaker they didn’t pin him down, but they actually lifted him up in the air and started celebrating. Obviously they were all actors. At the same time a message was passed through the stadiums speakers. This way they could reach out to thousands of fans in just a couple of seconds.
Company: Caixa Geral de Depósitos Agency: Y&R, Lisbon Country: Portugal
This amazing choreography commercial was made for the Turkish AKbank. A huge amount of effort must have been spend in making this ad since they use actual people to create different object that moving.
This television commercial introduces the ANZ (Australia and New Zealand Banking Group) Fraud Squad, a team of ANZ employees doing whatever it takes to help protect ANZ customers from online credit card fraud. In this ad the boss tests making an unauthorised internet purchase on a card, resulting in the card omitting helium gas (rather than poisonous gas).
After the jump you can see the other ad!
BPAY View is a bill presentment service that enables customers to receive and view bills electronically in the secure environment of their Internet banking site. When seeing this video you’ll wonder what the link is with the services they offer. Understandable.
So we sorted it out for you:
There idea behind it is that BPAY is super quick. So instead of standing in a snail-paced queue at the post office, pay your bills instantly online with BPAY.
Posted by Rindert Dalstra on February 18, 2010 No comments yet
Visa has launched a campaign to celebrate its sponsorship of the FIFA World Cup in South Africa this year. The campaign uses Visa’s ‘life flows better’ tag line and sees an unfit man racing his way to football stardom.
Posted by Bert Callens on February 12, 2010 1 comment
RBC is the Royal Bank of Canada, the country’s largest financial institution that delivers straight-forward financial solutions along with practical consultancy. They’re are one of the main sponsors of the 2010 Olympic Torch Relay.
Together with BBDO, Toronto they’ve made this impressive ad where flames are travelling all across Canada with as final destination; Vancouver..
Company: RBC Bank Agency:BBDO, Toronto Country: Canada
Barclaycard is a global credit card and loan provider owned by Barclays plc in the UK. The Barclaycard was the first credit card introduced in the UK, coming into service in 1966.
Last year they’ve made this really amusing ad showing a man commute to home, in a giant waterslide.
It has such positive reactions that Barclaycard and their agency BBH decided to create a new one..
The video beneath shows one man’s liberating commute to the office on a rollercoaster that winds through New York. Imagine..