Creative Criminals

For each succesfull video on Youtube, there is also poorly made imitations. Some of these copies has millions of views. Volkswagen sponsored some videos and put a banner in it saying “Don’t accept imitations, prefer original parts”. People clicking on the banner were sent to the original video.

To promote Gran Turismo 5 Sony Playstation created a banner with Google Street View. The banner provided users to drive along one of the three game tracks, where the player was surrounded by the high quality photos of Google Street View. By using the mouse or arrow keys the visitor could ‘drive’ around in the streets with panoramic view.