Salta: Rugbeer
Posted by Bert Callens - Category: Ambient- Company: Salta
- Agency: Ogilvy & Mather
-
Country:
Argentina
Argentina is the country with most football fans in the world. But in the north, in the Salta province, the New Zealand of Argentina, everybody loves rugby. That´s why Salta beer wanted to make rugby fans live a unique experience. They built a vending machine where only real men could get a beer, by tackling the machine.
