TED.com (Technology Entertainment and Design) is a global set of conferences formed to disseminate “ideas worth spreading.”. During TED2011, their yearly festival, TED has named the 10 winners in its inaugural “Ads Worth Spreading” contest. Creative Criminals has listed the winners of of this category, check them all, after the jump.
TED curator Chris Anderson says of the ads: “We’re seeking to reverse the trend of ads being aggressively forced on users. As well as avoiding the annoyance of interruption, this positioning means they can run longer than the TV-standard 30-seconds. And that’s the key. In 2-3 minutes, there’s more time to tell a story, share an idea, make an authentic human connection.”
1. Hornbach: The Infinite House (Radical Media)
This short video is made for Batelco, a telecommunications company situated in Bahrain. The red thread in this spot is the question: “What are you thinking right now?”. I’m sure many of you would like to commute to work in rollercoaster right? Well then you must definitely check out this commercial, amazing footage!
After the jump you can check out the making of!