Creative Criminals

During the Salone Internazionale del Mobile in Milan, Ikea found a nice way to promote their bathrooms. They set up a chemical toilet in but inside there was hidden space, a 20 m2 bathroom completely furnished by IKEA. People that dare to enter were pleasantly surprised and didn’t want to leave afterwards..

This is a fun print ad for the Young Director Award, with the slogan ‘Born to create drama’ they want to address young directors. To illustrate this slogan in a literal way they are using the image of a youngster that is born to create drama as well. He removed the W and O of the word ‘Women’ on the women’s bathroom door, and a man enters obviously. Creating drama indeed.