Creative Criminals

After Mickey Rourke and Hugh Hefner it’s time to ask Charlie Sheen to promote the Dutch beer Bavaria. This notorious Hollywood alcohol and drug user doesn’t really seem fit to promote a beer, we know, but in this case it’s for the alcohol free Bavaria.

Why do you think Hugh Hefner is the luckiest man on the earth? Because he has tons of money and the most gorgeous women in his playboy mansions? Wrong guess! Check out the video and find out why..

Bavaria, the Dutch beer brand is promoting its beer in a unique way. Everyone probably knows the book ‘Men are from Mars, Women are from Venus’, this one is a parody on it. In this case they are saying: men are from ‘Bars’.

Mickey Rourke, one of Hollywood’s most notorious drinkers features in a spot of Bavaria. But for non-alcoholic beer. “Hey man, I need ad drink, give me a fucking beer!”. The whole idea behind the ad is that he’s actually drinking Bavaria 0,0% but he doesn’t know because the taste is the same.
The joke would be even better if the agency and Bavaria let Mickey believe that he was doing it for the regular Bavaria..

Once upon a time, a drop was born in an ancient glacier, a drop with a mission. He made a long and exhausting trip to reach his goal. To be a part of a natural mineral water source where he will be educated to be a ‘Bavaria’..
Will he make it?



The dutchmen are creative when it comes to beer commercial but if only they had better beers..