On January 8, Tropicana brought sunlight to Canadian city Inuvik, Northwest Territories which doesn’t have any sun for several months. A helium balloon producing over 100,000 lumens was hanging above the town.
The event has been turned into a campaign, entitled Brighter Mornings or Brighter Days, which was launch after the Olympic closing ceremonies last Sunday. The campaign launched its new brand Tropicana Essentials Orange Juice.
Posted by Rindert Dalstra on February 26, 2010 No comments yet
Law and order is an American police procedural and legal drama television series. It was promoted in New Zealand with a billboard featuring an innovative use of lighting. Using a standard police interrogation technique this detective grabs and bends the fitted billboard light to question his suspect.
There is nothing more frustrating to the inspired artist than knowing what he or she wants to create but arriving at the store only to find that the materials he wants are out of stock or simply not available.
Deserres Art Store shows with this nice piece of ambient-artwork, that their store is never out of stock.
For the campaign they’ve used (image 1), 6.500 coloured pencils, (image2) 600 bottles of paint, (image3) 4.500 pastels..
In conjunction with the opening of the 2010 Canadian International Autoshow, Smart Canada has come up with a creative guerilla campaign. They’ve placed a giant shoehorn behind a Smart fortwo visually illustrating that the less than 3 metre smart fortwo can park almost anywhere.
The display, parked in various high traffic downtown locations, also imparts the message: “Fits into tight places”.
RBC Bank is a full-service financial institution in the Southeastern United States that delivers straight-forward financial solutions along with practical consultancy. They’re are one of the main sponsors of the 2010 Olympic Torch Relay.
Together with BBDO, Toronto they’ve made this impressive ad where flames are travelling all across Canada with as final destination; Vancouver..
Company: RBC Bank Agency:BBDO, Toronto Country: Canada
Posted by Rindert Dalstra on February 9, 2010 No comments yet
USA Today’s Ad Meter ranks the Snickers ad starring Betty White and Abe Vigoda as the top Super Bowl commercial for 2010.
Both actors are over 80 years old. Betty White is well known from her role in the Golden Girls and Abe Vigoda is also an acclaimed actor. You may know him best from his role in the legendary God Father movie.
The tag line is: “You’re not you when you’re hungry.”
Everybody knows Smart, the automotive brand of Daimler AG and manufacturer of microcars and superminis. The idea behind the car was to create a vehicle easy to park and short enough to allow “nose-in” parking. Its length of 250 centimeters would equal the width of a regular parking slot. The ideal car for in town!
And small cars are fuel efficient, very efficient..
Posted by Rindert Dalstra on January 29, 2010 No comments yet
These print advertisements made for radio station RAM FM is made out of only travel stamps. In the ads you will recognize Bob Marley, Elton John, The Beatles and Kylie Minogue. Catchy tagline that goes along is: Music has no boundaries.
Company: RAM FM Agency: Gitam BBDO Country: Israel
Posted by Sander Janssen on January 21, 2010 No comments yet
This is a fun campaign for the car-free mountain resort ‘Braunwald’ in Switzerland. A poster is covered with sealed air bubbles, the bubbles are supposedly filled with clean mountain air. Pedestrians in big cities can pop the bubbles and breed the clean Swiss air.
Posted by Rindert Dalstra on January 19, 2010 4 comments
An interactive advertisement in Argentina, passersby can walk or run on the treadmill. For every kilometer run, Nike donated a certain amount of money to Unicef in 2007.
Update: James provided us with the translation “Training for the 10k doesn’t only help you. For each kilometer run, you will be helping UNICEF. Sign up at nikecorre.com”
Canada
New Zealand
USA
Israel
Switzerland
Argentina
