Tag Archive | "BBDO"

Tropicana: Brighter Mornings

Posted by Rindert Dalstra on March 3, 2010 No comments yet

On January 8, Tropicana brought sunlight to Canadian city Inuvik, Northwest Territories which doesn’t have any sun for several months. A helium balloon producing over 100,000 lumens was hanging above the town.

The event has been turned into a campaign, entitled Brighter Mornings or Brighter Days, which was launch after the Olympic closing ceremonies last Sunday. The campaign launched its new brand Tropicana Essentials Orange Juice.



Company: Tropicana
Agency: BBDO
Country: Canada Canada

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Rating: 4.5/5 (4 votes cast)
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TV3: Law and order billboard

Posted by Rindert Dalstra on February 26, 2010 No comments yet

Law and order is an American police procedural and legal drama television series. It was promoted in New Zealand with a billboard featuring an innovative use of lighting. Using a standard police interrogation technique this detective grabs and bends the fitted billboard light to question his suspect.



Company: TV3
Agency: Colenso BBDO, Auckland
Country: New Zealand New Zealand

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Rating: 4.8/5 (10 votes cast)
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Deserres Art Store: 6.500 Pencils..

Posted by Bert Callens on February 14, 2010 No comments yet

There is nothing more frustrating to the inspired artist than knowing what he or she wants to create but arriving at the store only to find that the materials he wants are out of stock or simply not available.
Deserres Art Store shows with this nice piece of ambient-artwork, that their store is never out of stock.

For the campaign they’ve used (image 1), 6.500 coloured pencils, (image2) 600 bottles of paint, (image3) 4.500 pastels..


Company: Deserres Art Store
Agency: Nolin BBDO, Montreal
Country: Canada Canada

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Rating: 4.4/5 (5 votes cast)
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Smart: Fits into tight places

Posted by Bert Callens on February 13, 2010 No comments yet

In conjunction with the opening of the 2010 Canadian International Autoshow, Smart Canada has come up with a creative guerilla campaign. They’ve placed a giant shoehorn behind a Smart fortwo visually illustrating that the less than 3 metre smart fortwo can park almost anywhere.
The display, parked in various high traffic downtown locations, also imparts the message: “Fits into tight places”.



Company: Smart
Agency: BBDO, Toronto
Country: Canada Canada

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Rating: 4.7/5 (6 votes cast)
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RBC Bank: Flame Trail

Posted by Bert Callens on February 12, 2010 No comments yet

RBC Bank is a full-service financial institution in the Southeastern United States that delivers straight-forward financial solutions along with practical consultancy. They’re are one of the main sponsors of the 2010 Olympic Torch Relay.
Together with BBDO, Toronto they’ve made this impressive ad where flames are travelling all across Canada with as final destination; Vancouver..



Company: RBC Bank
Agency: BBDO, Toronto
Country: Canada Canada

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Rating: 5.0/5 (5 votes cast)
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Snickers: Betty White and Abe Vigoda

Posted by Rindert Dalstra on February 9, 2010 No comments yet

USA Today’s Ad Meter ranks the Snickers ad starring Betty White and Abe Vigoda as the top Super Bowl commercial for 2010.

Both actors are over 80 years old. Betty White is well known from her role in the Golden Girls and Abe Vigoda is also an acclaimed actor. You may know him best from his role in the legendary God Father movie.

The tag line is: “You’re not you when you’re hungry.”



Company: Snickers
Agency: BBDO, New York
Country: USA USA

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Rating: 4.0/5 (3 votes cast)
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Smart: Fuel

Posted by Bert Callens on February 3, 2010 No comments yet

Everybody knows Smart, the automotive brand of Daimler AG and manufacturer of microcars and superminis. The idea behind the car was to create a vehicle easy to park and short enough to allow “nose-in” parking. Its length of 250 centimeters would equal the width of a regular parking slot. The ideal car for in town!
And small cars are fuel efficient, very efficient..



Company: Smart
Agency: BBDO, Montreal
Country: Canada Canada

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Rating: 3.7/5 (6 votes cast)
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RAM FM: Music has no boundaries

Posted by Rindert Dalstra on January 29, 2010 No comments yet

These print advertisements made for radio station RAM FM is made out of only travel stamps. In the ads you will recognize Bob Marley, Elton John, The Beatles and Kylie Minogue. Catchy tagline that goes along is: Music has no boundaries.


Company: RAM FM
Agency: Gitam BBDO
Country: Israel Israel

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Rating: 3.7/5 (3 votes cast)
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Braunwald tourism: Mountain degustation

Posted by Sander Janssen on January 21, 2010 No comments yet

This is a fun campaign for the car-free mountain resort ‘Braunwald’ in Switzerland. A poster is covered with sealed air bubbles, the bubbles are supposedly filled with clean mountain air. Pedestrians in big cities can pop the bubbles and breed the clean Swiss air.



Company: Braunwald Tourism
Agency: Wirz BBDO Network, Zurich
Country: Switzerland Switzerland

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Rating: 3.6/5 (8 votes cast)
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Nike: Treadmill

Posted by Rindert Dalstra on January 19, 2010 4 comments

An interactive advertisement in Argentina, passersby can walk or run on the treadmill. For every kilometer run, Nike donated a certain amount of money to Unicef in 2007.

Update: James provided us with the translation “Training for the 10k doesn’t only help you. For each kilometer run, you will be helping UNICEF. Sign up at nikecorre.com



Company: Nike
Agency: BBDO
Country: Argentina Argentina

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Rating: 4.9/5 (9 votes cast)
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