Creative Criminals

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Toronto Jewish Film Festival: Curls

Posted by Sander Janssen - Category: Print
  • Company: Toronto Jewish Film Festival
  • Agency: BBDO, Toronto
  • Country: Canada Canada

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This very simple visual was created for the Toronto Jewish Film Festival. By just using a 35mm film roll and curling it up in the shape of Jewish Peyot curls the link between the visual and the event are crystal clear. We are not sure if it has been done before though.


Domestic: Henvertising

Posted by Sander Janssen - Category: Ambient

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Romanian movies are not that popular with the Romanian public, unless they have won a prestigious movie award. Unfortunately the movie ‘Domestic’ didn’t win any. So they had to use a different strategy for this movie. Check out the cool guerrilla stunt they did to get the movie to it’s audience.


Opel: First car model named after its owner

Posted by Bert Callens - Category: Ambient, Online, Radio

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Cool campaign from GITAM BBDO. When Opel asked them to launch a campaign for the new Opel Corsa, which is specially designed for youngsters, they proposed to change the name ‘Corsa’ in something else. And what owner wouldn’t want to have their own name on their car..


Guinness: Clock

Posted by Bert Callens - Category: TV & Cinema Film
  • Company: Guinness
  • Agency: AMV BBDO
  • Country: United Kingdom United Kingdom

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This new Guinness Beer ad is pretty cool. It’s about a clock that starts to control time to enhance the townspeople’s days; accelerating time to make a task go faster, reversing time to avoid an unfortunate event and pausing time to allow a precious moment to last longer. The commercial celebrates the attitude shared by Guinness and its drinkers, that you get more out of life by putting more in.


Cancer Research UK: Enemy

Posted by Sander Janssen - Category: TV & Cinema Film
  • Company: Cancer Research UK
  • Agency: AMV BBDO
  • Country: United Kingdom United Kingdom

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Very strong copywriting combined with beautiful images, is bound to turn out as one amazing commercial. And that’s exactly what happened for this Cancer Research UK (CRUK) advert. Now it’s cancer’s turn to be afraid, because one day we will beat cancer, just help them make it sooner.


BBDO: Mayans can be wrong as well

Posted by Sander Janssen - Category: Online

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This year BBDO Belgium didn’t prepare a Christmas Card for its clients because the Mayas predicted the end of the world. Seen we’re still walking around today, they were wrong and so BBDO Brussels asked a Maya to come and explain to their clients why they didn’t send them a card. If you forgot to send a Christmas card to your family our friends as well, please feel free to use him. The message you’ll send will be personalized with your and their names in audio (if it’s a common name) and subtitles. Click on the image below to try it for yourself. Make sure to select your language in the upper right corner.


GE: Journey

Posted by Bert Callens - Category: TV & Cinema Film

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GE, the American multinational conglomerate corporation, launched a new commercial in the United States. It features robots such as Data (Star Trek: The Next Generation), B-9 (Lost in Space), K.I.T.T. (Knight Rider), and Robby the Robot (Forbidden Planet) who gathered to get their first glimpse of the next generation of artificial intelligence, the “brilliant machines.”


Nike: Boca Juniors Seismograph

Posted by Rindert Dalstra - Category: Ambient

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Passion for sport and, in particular, for your favorite team, is something that you feel inside. It’s an emotion that people reveals through choirs, sounds, noise, applauds, jumps, all movements that generate vibrations, vibrations so powerful that one could compare them to earthquakes.

To prove the comparison,four seismographers were installed at the San Juan Stadium, home of the 2012 Copa Argentina Final, and the data collected, seem to prove the case unequivocally.