Smart, known for its compact cars uses very small alleys to promote its small cars. These three print ads show such small streets that it is impossible to drive trough although there are street signs pointed at it for cars.
Personalised M&Ms are being promoted in the Netherlands through a print campaign displaying a keyboard made out of M&Ms. The campaign, launched in August 2008, invites visitors to the site to send M&Ms as a gift to their friends. The advertisement has the text: “Communication just got Sweeter. Personalise your M&M’s at mymms.nl.
On January 8, Tropicana brought sunlight to Canadian city Inuvik, Northwest Territories which doesn’t have any sun for several months. A helium balloon producing over 100,000 lumens was hanging above the town.
The event has been turned into a campaign, entitled Brighter Mornings or Brighter Days, which was launch after the Olympic closing ceremonies last Sunday. The campaign launched its new brand Tropicana Essentials Orange Juice.
Law and order is an American police procedural and legal drama television series. It was promoted in New Zealand with a billboard featuring an innovative use of lighting. Using a standard police interrogation technique this detective grabs and bends the fitted billboard light to question his suspect.
There is nothing more frustrating to the inspired artist than knowing what he or she wants to create but arriving at the store only to find that the materials he wants are out of stock or simply not available.
Deserres Art Store shows with this nice piece of ambient-artwork, that their store is never out of stock.
For the campaign they’ve used (image 1), 6.500 coloured pencils, (image2) 600 bottles of paint, (image3) 4.500 pastels..
In conjunction with the opening of the 2010 Canadian International Autoshow, Smart Canada has come up with a creative guerilla campaign. They’ve placed a giant shoehorn behind a Smart fortwo visually illustrating that the less than 3 metre smart fortwo can park almost anywhere.
The display, parked in various high traffic downtown locations, also imparts the message: “Fits into tight places”.
RBC is the Royal Bank of Canada, the country’s largest financial institution that delivers straight-forward financial solutions along with practical consultancy. They’re are one of the main sponsors of the 2010 Olympic Torch Relay.
Together with BBDO, Toronto they’ve made this impressive ad where flames are travelling all across Canada with as final destination; Vancouver..