Creative Criminals

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St John Ambulance: Helpless

Posted by Sander Janssen - Category: TV & Cinema Film
  • Company: St John Ambulance
  • Agency: BBH, London
  • Country: United Kingdom United Kingdom

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This very emotional advert for St John Ambulance will definitely make you think twice about life. The commercial depicts a man and his fight against cancer, sadly ending in an ambulance.


Mentos: Stay Fresh

Posted by Bert Callens - Category: TV & Cinema Film

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Mentos came up with a new advertising campaign called ‘Stay Fresh’, which is a global ad campaign that runs on TV, print and outdoor. It shows a situation where a guy suddenly starts talking and acting like his dad.


Axe Lynx: Come back a Hero

Posted by Bert Callens - Category: TV & Cinema Film
  • Company: Axe Lynx
  • Agency: BBH, London
  • Country: United Kingdom United Kingdom

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Buzz Aldrin, the second man ever to set foot on the moon, and Axe body spray have launched a competition, with the first prize a once-in-a-lifetime chance to blast into orbit. The 22 winners, will experience Earth from outer space on the Lynx SXC (Space Expedition Corporation) space shuttle – scheduled to lift off next year.


Royal London Society for the Blind: Technology

Posted by Sander Janssen - Category: TV & Cinema Film
  • Company: Royal London Society for the Blind
  • Agency: BBH, London
  • Country: United Kingdom United Kingdom

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People with disabilities want to be seen for who they are, and not for the machines they use to make life easier. This commercial narrated by Professor Stephen Hawking brilliantly illustrates the beauty of everyone. Let’s ‘join together and create technology for everybody’.


Axe Lynx: Office Love

Posted by Sander Janssen - Category: TV & Cinema Film

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There’s nothing new about the magic between men and women used in Axe commercials. But normally they play the scented attraction card, so what do you do when promoting Axe Hair? BBH New York found a great way to do so. Enjoy this sweet office romance between the weirdest creatures.


Axe Lynx: Susan Glenn

Posted by Sander Janssen - Category: TV & Cinema Film

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A brilliant new approach to the Axe commercials surprised us today. They still play the confidence card, but in a very tasteful way this time. The story is about Susan Glenn, THE girl for a certain person. To see who this specific person is you have to watch the advert until the very end.


NYC Rescue Mission: Underheard in New York

Posted by Bert Callens - Category: Mobile

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There are thousands of vagrants in New York, many call out for help, but are often ignored. The main problem is that people don’t know why these people are out on the street. BBH New York gave 4 vagrants a smartphone where they could tweet their feelings and adventures, which changed their lives for good..


Johnnie Walker: Keep on walking, Brazil

Posted by Bert Callens - Category: TV & Cinema Film

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Here’s another Johnnie Walker commercial, this time from Brazil. Watch when the sugar loaf mountain in Rio de Janeiro (more known as the ‘giant’) turns to life..


Axe: Auto Romeo

Posted by Bert Callens - Category: TV & Cinema Film

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When you use AXE, lots of girls will be interested in you… But you can only be with one girl at a time. So how do you pay attention to all of the ladies, all of the time?
Cool application made by BBH Asia Pacific, Singapore.