Creative Criminals

This very emotional advert for St John Ambulance will definitely make you think twice about life. The commercial depicts a man and his fight against cancer, sadly ending in an ambulance.

Mentos came up with a new advertising campaign called ‘Stay Fresh’, which is a global ad campaign that runs on TV, print and outdoor. It shows a situation where a guy suddenly starts talking and acting like his dad.

Buzz Aldrin, the second man ever to set foot on the moon, and Axe body spray have launched a competition, with the first prize a once-in-a-lifetime chance to blast into orbit. The 22 winners, will experience Earth from outer space on the Lynx SXC (Space Expedition Corporation) space shuttle – scheduled to lift off next year.

People with disabilities want to be seen for who they are, and not for the machines they use to make life easier. This commercial narrated by Professor Stephen Hawking brilliantly illustrates the beauty of everyone. Let’s ‘join together and create technology for everybody’.

There’s nothing new about the magic between men and women used in Axe commercials. But normally they play the scented attraction card, so what do you do when promoting Axe Hair? BBH New York found a great way to do so. Enjoy this sweet office romance between the weirdest creatures.

A brilliant new approach to the Axe commercials surprised us today. They still play the confidence card, but in a very tasteful way this time. The story is about Susan Glenn, THE girl for a certain person. To see who this specific person is you have to watch the advert until the very end.

There are thousands of vagrants in New York, many call out for help, but are often ignored. The main problem is that people don’t know why these people are out on the street. BBH New York gave 4 vagrants a smartphone where they could tweet their feelings and adventures, which changed their lives for good..

Funny print ad from Axe/Lynx. They’ve photoshopped two easter eggs in a bra with the slogan, Happy Easter.
Made by BBH, London.

Here’s another Johnnie Walker commercial, this time from Brazil. Watch when the sugar loaf mountain in Rio de Janeiro (more known as the ‘giant’) turns to life..

When you use AXE, lots of girls will be interested in you… But you can only be with one girl at a time. So how do you pay attention to all of the ladies, all of the time?
Cool application made by BBH Asia Pacific, Singapore.