Creative Criminals

iStrategy

Saatchi & Saatchi: So what is integrated advertising

Posted by Sander Janssen - Category: Animation, TV & Cinema Film

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Saatchi & Saatchi Tel Aviv made this cool video to illustrate what integrated advertising really is. It tells us the old approach of advertisers, and how it can be done differently. We do wonder if they didn’t put too much effort in it?


Shikun & Binui Solaria: Sun light

Posted by Sander Janssen - Category: Print

4 comments

This is an amazing print ad for Shikun & Binui Solaria, an Israelian energy company that focuses on green power. With this great interactive idea they are illustrating the purpose of sunlight. This campaign should win an award!