Creative Criminals

The concept for this campaign is not really new anymore, but it’s always nice to see brands create something which is really relevant to their customers. And especially in Brazil with its beach culture the concept can’t be more suiting.

Six out of ten girls are ashamed of their bodies. To raise awareness on the important issue of girls’ low body image, Dove built a huge folded billboard in Tel Aviv’s biggest square. This great billboard invited mothers to join the conversation.

Great idea from Huggies, Portugal. They made a device you put on your babies diaper and when it perceives an increase in humidity it sends a tweet out to the parent’s Twitter account to let them know the baby needs their attention.

Nothing beats an astronaut. Ever. That’s the tagline from the new Axe campaign running on international TV. This commercial is quite simpel but cool to watch. Leave a man, come back a hero.

Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, they decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see.

Axe is known for its innovation and creativity within online and televised advertising, two media extremely powerful on the target, but above all two very complementary media. The idea therefore was; using mobile as the connector between those two powerful media. Using Shazam injecting excitement and extra coolness into the campaign.

Make sure you turn on the subtitles before you watch this ad, unless you speak Portuguese that is. And prepare yourself for an utterly absurd commercial. This guy washed his hair with women’s shampoo and the strangest thing happened.

Prime brings us maximum Security Condoms. To illustrate this, they used an analogy with a maximum security prison.
Make sure you check out the details of the image.

After years of celebrating real beauty and helping women find happiness in how they look, Dove decided to try something different. For the first time, they spoke directly to those responsible for manipulating our perception of beauty: art directors, graphic designers and photo retouchers. Doing this in a place only they could be reached, through Photoshop.

Tattoo artists have to have a very steady hand. In order to apply for a job at the Berrge tattoo studio they had to prove this by filling in the QR code very carefully. Once they completed the QR code they could scan it and apply for the job online.