To promote the new Wilkinson Quattro, Wilkinson made this ambient with eggs. It’s an older campaign (2007). They were associating the smooth aspect of eggshells with a clean shave. The masculine faces on the eggs were printed on transparent stickers and then stuck to the eggs. An advertising flyer with a promotion on the back was put in every box.
Slogan for the campaign is: Every man deserves a smooth skin.
Posted by Rindert Dalstra on March 5, 2010 1 comment
This commercial was made by advertisement agency TBWA, Belgium to promote the type of engergy natural gas. Every object you see gets an instant knitted coat.
Posted by Rindert Dalstra on February 27, 2010 No comments yet
To promote an article in P Magazine about the daily life of women wearingburkas in Afghanistan, 127,000 of these printed bags were distributed a few weeks before the edition was published. The black bags were designed to look like a traditional burka dress, so that when a P Magazine was dropped into it, the girl on the cover would appear to be wearing the burka. The same effect was achieved with many other magazines. Translation on the bag: “Life through Burka”.
Posted by Sander Janssen on February 11, 2010 No comments yet
In Belgium people eat a lot of mayonnaise, so for us this ad is pretty funny. But it’s imaginable others find it disgusting. A plate full of mayonnaise is not very appealing, but the idea behind it is just genious. This ad won a bronze lion at the 2007 Cannes festival.
Posted by Sander Janssen on January 24, 2010 No comments yet
This billboard is a part of the sales promotion campaign of Alfa Romeo during the Brussels car fair. They’ve converted 50 bus stop shelters all around Belgium into walls on which people could put their car for sale. Because the new Alfa Romeo’s are so cheap they figured people would be wanting to sell their cars. The only risk involved with a campaign like this one is people putting their own Alfa Romeo’s for sale.
Posted by Rindert Dalstra on January 22, 2010 No comments yet
This Wonderbra billboard starting Belgian model Kathleen Streatmans has a special twist to it. Instead of rotating and pausing to the other advertisement it seems to be stuck which is done on purpose knowing what they are trying to sell.
Posted by Sander Janssen on December 24, 2009 No comments yet
Duval Guillaume Antwerp has released a new campaign for Alfa Romeo, the campaign is called ‘Expedition 147′. It’s made for the upcoming car show in Brussels where Alfa Romeo wants to sell their 147 model at the lowest price possible.
To communicate the message Alfa Romeo literally went ‘deep’, they placed a billboard at the deepest point of the earth. In the Marianatrog near the island of Guam the ocean is 11000 meters (6.8 miles!) deep. The result of this campaign is a true documentary style video of the mission.
Posted by Bert Callens on December 18, 2009 2 comments
Apparently there is an organisation in Belgium that trains ‘Senior Cage Fighters’..
This campaign shows a punker, biker and a fat guy (they’re all bad!) laying in the streets, kicked to dead.
“Damn grandpa, what did you eat?”
Posted by Sander Janssen on November 15, 2009 No comments yet
Today I stumbled upon this television spot for the Flemish League Against Cancer, I was pretty amazed by this video. But I was even more amazed I never saw this spot on Belgian television. Anyone seen it before?
Posted by Rindert Dalstra on November 13, 2009 No comments yet
Douwe Egberts is a Dutch corporation that processes and trades coffee, tea, and other groceries. It is most known for its coffee and together with go always go great advertisements. Duval Guillaume created an ambient called “ Let your spoon choose the topic of your conversation”. You Simply put a spoon in your cup and let faith decide for you. It is part of their campaign called: “a good conversation starts with Douwe Egberts”.
Belgium
