Creative Criminals

Drugs and Alcohol can ruin your life. The Institute Drugs and Alcohol made this funny commercial to prevent people from taking drugs and drinking too much.

Boondoggle is an advertising agency located in Belgium, The Netherlands and Ireland. Bert actually did his internship for this agency. But lets get to the point. At Cannes they won 5 Gold Lions which is pretty impressive but according to people that buy gold the objects are worthless.

This advertisement was made to raise money for the Braille League in Belgium. They combined words with the sound the object or animal makes. Nice idea to catch somebody’s attention. Look under the large image to find the 3 other posters.

This commercial was made by well-known Belgian advertising agency mortierbirgade and production company Caviar. They want to create awareness for Doctors Without Borders, doctors that work in foreign country for free. There for they need to get donations. Would you save somebody else’s child if you might get in danger yourself?

In Brussels Airport (Belgium) the Belgian agency Famous came up with this marvelous and interactive idea for Electrabel, Belgium’s largest energy corporation. Next to the horizontal escalators they’ve put a giant poster where, if you pass you’d see yourself, in degrees! The slogan sounds: “You’ve got the Energy“.
Update: I must admit that if I pass this poster, I always step backwards to see whether I get warmer..

Duval Guillaume Antwerp seduced the Cannes jury again. This year they won a bronze Lion with the Komatsu direct mailing campaign.
Komatsu is a brand of heavy construction machines, in Belgium they don’t have a lot of clients. With this direct mailing action they wanted to get 5 new big key clients for Komatsu. They dropped the envelope in the mailbox of these 5 companies, but not in an ordinary way. They used a big Komatsu machine to do this. Talking about extreme precision?

Komatsu | Extreme precision from Duval Guillaume on Vimeo.

We have posted a lot of advertisements that are loved by men. Such as Padma Lakshmi eating a hamburger and the Playboy commercial so now it is time to please the women. At first I thought it was just a poster for men’s underwear but it is just a bit more than that. “The socks” are expensive.

MTV’s ‘Staying Alive’ started in 1998 and is now one of the world’s largest, youth focused, HIV and AIDS prevention campaign. This is a multi-media campaign that consists of documentaries, public service announcements, youth forums and web content produced for young audiences worldwide.

These prints are made by Duval Guillaume Antwerpen.
Like you can see these are private bodyparts of a man and woman, were names are written instead of pubic hair..

In Belgium from the 11th till the 18th of June Absolut Vodka has five Porsche taxis driving you around for free in two major cities. They drive to shopping malls, pubs and other public places. At night they drive people home from party locations. It is part of their new campaign “In an Absolut World”.

60 years after the Universal Declaration of Human Rights was signed, the human rights are still flouted.
That’s why Amnesty International has created, together with Air Brussels – Paris, an integrated campaign to raise awareness among Belgians..
How? By taking a very interactive approach and by shocking the Belgian citizens at all sort of ways..