Creative Criminals

On behalf of Newspaperswork, the marketing platform for all Belgian newspaper publishers, the belgian agency Duval Guillaume gave three top advertisers a free ride in a chauffeur-driven car. So that, for once, they could read their newspaper in peace and quiet. And they kept on reading. Despite the fact that the agency provided more than enough to distract them..

In Belgium, about 5.000 disabled people are on a waiting list for a disabled-friendly house. As the government fails to address this high demand, a few committed parents united in Inclusie Invest: a non-profit cooperative society that organizes and builds such housing projects. To make the public aware of the acute housing shortage and Inclusie Invest, 6 disabled people decided to squat a house in the middle of a street in Brussels.

Ogilvy Brussels was looking for a new webdesigner with fresh ideas. They knew that unemployed webdesigners can’t afford the crazily expensive application suite they need to work and they may be tempted to download it through a not so legal way. They uploaded a file supposed to provide the essential application suite on many pirate sharing websites. When webdesigners downloaded the file, they discovered that the application suite was not in the package.

On the walls of the Q-Park Lepage parking lot in Brussels, Zacharevic created six unique 3D street art paintings featuring children playing. The result is a dynamic series of realistic installations that drivers actually can collide with unless they take care. They carry the strapline “Protect what’s behind you. Drive with a rearview camera” and are simply signed “Toyota”.

Solar energy is great. But in a ‘low-on-sun’ country like Belgium you’re better of with a combined system of solar and traditional energy. This new tv commercial, created by TBWA Belgium, shows in a warm and gentle way how renewable energy and natural gas go together hand in hand.

Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie Skyfall.

Across the European Union, thousands of children go missing every year. Thanks to the NotFound project, you can make a difference. Install the application and a picture of a missing child automatically gets published on every ‘page not found’ of your website.

Dave is an extremely gifted clairvoyant who finds out specific financial information. This video reveals the magic behind the magic, making people aware of the fact that their entire life can be found online. And by doing so urging everybody to be vigilant.

The approach to this campaign isn’t that innovating and the budget is clearly not that high. But you can’t deny that it’s a funny commercial. Especially the cop sitting in the passenger seat is brilliantly casted for the part.

To kick off the new football season in Belgium, 16 extreme large football jerseys of all the Belgian Premier League teams were made and placed over billboards. Those who managed to get the jerseys received 5 tickets to watch their favorite team play. The campaign was made for Telenet, who has the rights to show all the games live on television.