Creative Criminals

Remember this campaign from the Flemish public transportation company De Lijn? Well now after two years they are coming with a sequel to it, this time ants are working together to conquer an anteater.

Women are always looking for inspiration for their wardrobe and most of the time they find this inspiration by looking at other women. This inspired women’s magazine Flair to develop the Flair Fashiontag. The Flair Fashiontag is a Facebook application: instead of tagging people, you can tag people’s clothes or accessories and ask them where they got them. All fashiontags are displayed in a Facebook gallery, the best are published in the weekly magazine Flair.

“New York Streetnames”, a fundraising idea for the homeless of New York, has been entered for the Cannes Lions Good Work Competition, a new category awarding proactive ideas for Non Profit Organisations. Five winners will win a trip to Cannes, including a free flight, six nights’ accommodation and a full delegate pass to the Festival. This video was entered by the Belgian advertising agency Duval Guillaume. Check this spot if you want to know more about their idea.

This short video tells the story of a Belgian guy looking for some friends to test his new bike. But every friend he sees, is for some reason occupied with a hot chick. Until he finally finds the source of all those hot women. But not everybody is as lucky as his friends.. Made by the promising director Jelmar Hufen.

Olvarit is a Nutricia baby food brand, to launch its new product range they’ve selected 20 babies within the client database for a special tasting. An exclusive dinner was organised in a famous Belgian Michelin starred restaurant. The babies could enjoy their food made by a master chef and the parents could learn how to make good meals for their babies. The best part in this film goes to the pianist, he makes it work perfectly.

With the philosophy: ‘The less you earn, the longer you work. Close the wage gap.’ Mortierbrigade made this spoof on the famous music video by Benny Benassi with his song Satisfaction. A couple of grandmothers are using power tools in a sexy way, because they need the money.
After the jump you can see the original.

TMF Travel organises party trips for 16-24 years olds to top party destinations around Europe. To get some extra attention for their latest promotion, they created a unique wild poster campaign: one normal poster of a guy is surrounded by five close-ups of bikinis’ in Push-up style.

Prime Sports (former Canal+), is a Belgian TV channel for which you have to pay. A barber from Turkish decent got famous in his neighbourhood because he cuts hair of well known football stars suchs as Ronaldo, Villa, Messi and many more. Ofcourse it has a funny edge to it. Tagline that goes along is: “cut out for top-class football”.

Belgian’s international car show in Brussels ended yesterday. To promote the Polo Blue Motion’s CO2 and tax reductions, Volkwagen came up with this strategically planned advertisement. You can either read “Polo” or “P%”.

In Belgium the Brussels Motor Show started and therefore many brands are trying to be as striking as they can be to lead people to their stand. This guerilla action has been created by Duval Guillaume. You could say it is more annoying then it is striking, but one way or another you can’t ignore it..