Creative Criminals

iStrategy

Happiness Brussels: Gift a Stranger

Posted by Bert Callens - Category: Online

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Gift a Stranger, is an interactive Christmas site built by Happiness Brussels. The site’s purpose is to share Christmas, wherever they may be, by sharing gifts with strangers. The website Gift a Stranger, used Google’s Reverse Geocoding functionality to randomly select an address anywhere in the world.


Carlsberg: Probably the best ad in the world

Posted by Rindert Dalstra - Category: Ambient

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This print advertisement in Men’s Magazine Menzo is made for Carlsberg. What you need to do is tear out the page, fold the paper on the lines and fold it in two. Now you can open a bottle of Carlsber with it. The ad is titled: “ Probably the best ad in the world.


University of Gent: Bookcase

Posted by Rindert Dalstra - Category: Print

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The University of Gent (Belgium) inspires people not to only read books but also to think. This bookcase is missing a few books so you can read the following sentence: “Not everything’s in a Book” accompanied by the tagline: “Dare to think”.


OVK: Slow Down App

Posted by Rindert Dalstra - Category: Mobile

1 comment

European road safety organisation OVK (Parents of Children Killed in Road Accidents) has launched the Slow Down iPhone application. It is designed to raise awareness on carelessness while driving. The music-based warning app uses GPS to work out the speed of the car and kicks into action when the driver exceeds the speed limit. You can download the application for free from the iTunes store.


Volkswagen: Cardboard-set

Posted by Bert Callens - Category: Fake or Real

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The concept of the following commercial was to create a commercial using the less CO² emission possible. The whole set was build with recycled material, and all the animation/movement was done using manpower only. Everything you’ll see in this movie was created with pre-used materials and objects like milk bottle, tetrapacks, recycle paper, magazines, woods and so on..


Brandhome: Blowjob vs. creative job

Posted by Sander Janssen - Category: Ambient, Outdoor

3 comments

Belgian branding agency Brandhome did a daring stunt in Antwerp. They used an empty store in the middle of the prostitution neighbourhood and covered the windows with road signs. One points to a creative job at Brandhome, the other points to a very other kind of job in the other direction.



Studio Brussel: Spaceship

Posted by Sander Janssen - Category: TV & Cinema Film

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Remember this spot Bert posted last week? Well this is the second commercial from the rather confusing campaign for the Belgian radio station Studio Brussels. This spot was just finished today, hope you find it amusing.


Belgian League of Alzheimer: Newspaper

Posted by Sander Janssen - Category: Print

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Today 85000 Belgians won’t remember what they read in their newspaper, to support the problems of Alzheimer Publicis Belgium created this print ad. The words look like they are blown away from the page.


Studio Brussel: Best Sex Ever

Posted by Bert Callens - Category: TV & Cinema Film

1 comment

This is one from our home ground. Mortierbrigade, one of the leading agencies in Belgium created this rather dared commercial for Studio Brussel, a radio station for youngster in Belgium.
Warning: Not safe for work!


Education Helpline: Robin

Posted by Bert Callens - Category: Outdoor

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This is an unexpected campaign from the Belgian agency Duval Guillaume. You know what happens whenever a child gets lost in crowded places?
Yes, they wind up at the ‘Lost & Found’ department where an announcer calls their parents. Well this agency shook things a bit up..