Creative Criminals

Every year over 1000 race horses die in the United States, as a result of the extreme pressure they are exposed to. They are part of a million dollar industry, driven by betting. The Berghs School of Communication in Stockholm thought of a way to make people aware of this problem with their concept ‘Death Bet’. Betting on which horse will die first..

Ray Ban Bright Light is a funny mobile app that will help you finding the sunny spots in your city, the places where you can enjoy the sun without the visual noise of the buildings. No more shade on your way! This app helps people to get the most out of the sun and their sunglasses.

This idea was developed by the Berghs School of Communication in Sweden. It looks like a nice opportunity for Starbucks to connect their product to the act of waking up in the morning. What do you think about it?