Creative Criminals


Axe Lynx: Unleash the chaos

Posted by Bert Callens - Category: TV & Cinema Film
  • Company: Axe Lynx
  • Agency: BBH, London
  • Country: United Kingdom United Kingdom

1 comment

Axe, known as Lynx in the United Kingdom released a scent for female. The famous Axe commercials always imply that whenever a man sprayed the deodorant, all women would run towards him. Now that women have their own scent, chaos will arise.


JBS: Hard to improve perfect

Posted by Bert Callens - Category: TV & Cinema Film
  • Company: JBS
  • Advertising School: Uncle Grey
  • Country: Denmark Denmark

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Sex sells, whoever doubts that should open the advertising-history book. JBS the clothing store, used the XXX-factor again in their latetst commercial. The ending with the adolescent craving to buy one of the boxershorts is hilarious.
Cheap or just smart?


Axe Lynx: World Record

Posted by Bert Callens - Category: Outdoor
  • Company: Axe Lynx
  • Agency: BBH, London
  • Country: United Kingdom United Kingdom

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Remember the sexy commercial once made for Axe (Lynx) in 2006 where thousands of women were running to get hand of a guy spraying himself with the deodorant? Well now Axe spoofed their own commercial with a world record. On the beach of Bournemouth, 152 gorgeous women ran to a giant shower where a guy was washing himself with, yes Axe, and took a joint shower.. The record will appear in The Guinness Book of world record.


TMF: Push Up Posters

Posted by Bert Callens - Category: Outdoor

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TMF Travel organises party trips for 16-24 years olds to top party destinations around Europe. To get some extra attention for their latest promotion, they created a unique wild poster campaign: one normal poster of a guy is surrounded by five close-ups of bikinis’ in Push-up style.


Nissan VS Sports Illustrated Model

Posted by Bert Callens - Category: TV & Cinema Film

1 comment

With the new edition of sports illustrated coming up, these models have a busy schedule. In the following commercial Nissan compares its new model (Nissan Juke) with Amber, a sports illustrated model. Both are tested on curb appeal, acceleration, agility and aerodynamics.. Check out the (hot!) movies after the jump!


Axe Lynx: Billions

Posted by Bert Callens - Category: TV & Cinema Film
  • Company: Axe Lynx
  • Agency: BBH, London
  • Country: United Kingdom United Kingdom

0 comments

In 2006, Axe (Lynx in the UK) made a commercial with a lot of women in bikini hunting down a guy who’s spraying himself with Axe deodorant. It’s fascinating to see these women running around in slow-motion, just as if they are Pamela Anderson in Baywatch..