Creative Criminals

BMW wouldn’t be BMW if they didn’t pushed their advertising to the extreme. In this video you see one of the world’s fastest sedan recreating a super slow-motion bullet footage on a big scale. The result: High Performance Art.

Remember the billboard battle from Audi versus BMW? Well apparently it went on, and on. After BMW’s ‘Checkmate‘, Audi bought an even bigger billboard where it said ‘Your pawn is no match for our King‘ showing the Audi R8. Well now BMW took the battle to an even higher level (literally) and bought a small Zeppelin, where the words ‘Game Over‘ were written..



Company: BMW
Country: USA

This video is made by BMW to show their new technologies. Instead of enumerating all their new features, they explain how to steal a pearl necklace taking advantage of their amazing driving technology. Nice example of brand storytelling!

The Cape Times newspaper supplement, the Drive Times, is one of the more reliable places to look if you’re interested in buying a vehicle. In order to demonstrate this, the newspaper went about dramatising just the opposite by creating three rather interesting characters who are attempting to sell their vehicles. When interested people called their number, they hear the following hilarious conversation..

The highly anticipated follow up video from BMW Canada is just in. Just over two weeks after the BMW 1M vs Concrete Walls video was released they bring us the BMW 1 Series M Coupé versus the world’s highest helipad.

A week ago, Nike launched their new campaign called ‘The Chosen’. The campaign is launched via social media and shows the very first ‘Just Do It’ campaign in the fast growing Nike action sports category, which includes snowboarding, surfing and BMX.

We are wondering if this viral video is fake or real? The M Powered BMW drive through walls that are cut out in almost the exact shape of the car. Some precision driving is highly recommended.

The battle between Audi and BMW continues. Who doesn’t remember this strategic media buying battle? Nowadays Audi is struggling with some supply issues in the US. In this commercial they are giving the reason for this shortage in supplies. The ad isn’t that great but the battle between these brands is pretty fascinating.

A mailing to BMW customers to promote BMW’s cold weather tires. It’s really simple but oh so playful. You have to cut this mailing open by tearing out a piece of road. This is really fun.

BMW’s new campaign “Activate the future” is a series of four films about the future of mobility and how it could be shaped. The films, released on the 1st, 8th, 15th and 22nd of February, include a look into the minds and thoughts of some of the most influential scientists, academics, pioneers, and entrepreneurs of our time..
Check out their website and be sure to follow it!